Suzuki Motorcycle India Pvt. Ltd. is one of the leading two-wheeler manufacturers in India.
Suzuki Motor Corporation (SMC), Japan,
has 74 percent stake in its Indian subsidiary, Suzuki
Motorcycle India Private Limited (SMIL). SMIL marks
Suzuki's re-entry into the Indian two-wheeler market
after it severed ties with partner TVS in 2000-01. Suzuki
was the technology provider in the erstwhile joint venture
company TVS Suzuki.
On the eve of its second foray into the Indian market, Suzuki has to embark on a brand-building exercise to project its new avatar of a wholly owned motorcycle-manufacturing subsidiary. Notwithstanding Suzuki's status of a global motorcycle giant, in India it is better known as a car manufacturer courtesy the successful JV with Maruti.
Suzuki has invested Rs. 200 crores to bankroll its India operations and a major chunk of the amount has been utilized in setting-up a state-of-the-art manufacturing plant in Gurgaon.