Hyundai Tops As The Best Customer Service In India, Ahead Of Maruti, Tata, Mahindra Or Honda

The customer service comes a vital factor in the buying process of many customers. Topping at the customer service index will send a good signal for the future business. And the latest winner in the segment of the car industry is Hyundai India.

According to J.D Power – a widely trusted institution of conducting customer satisfaction, Hyundai scores 912, the highest in terms of after sales customer satisfaction. Hyundai is well ahead of the second place. And Tata Motor comes second with 874 scores and Mahindra comes third at 865.

Hyundai comes first in the 2018 India Customer Service Index (Mass Market) Study

The result is taken from the 2018 India Customer Service Index (Mass Market) Study. This study regards the responses of more than 9,000 new owners who bought the vehicle from March 2015 to August 2017. All have some certain experience with the customer services in the authorized service garages. The responses are collected between March and August of 2018. Five factors are taken into consideration, including

• Service quality (account for 30%);

• Service initiation (18%);

• Service facility (18%);

• Service advisor (17%);

• Vehicle pick-up (17%).

The study targets at the young population, specifically the under-30 customer group. The respondents will give marks on the 1,000-point scale.

Hyundai tops on the chart with the Tata and Mahindra following at the second and third place respectively

The number of people taking scheduled service at dealerships has increased from 21per cent in 2014 to 31percent in 2018. It is the result of improved service turnaround time. More than half of the respondents reported that they could have their car serviced within 3 hours.

The study also shows that the under-30 group is less satisfied than the over-30 group. It rings a worry for the car manufactures as this group of customers will shape the future business, especially in a country with a various young population like India. Noticeably, 28 percent of the customers visit the dealership is under 30 years old.

Improved customer service also means a higher level of loyalty. And these customers who visit the service stations and are more willing to pay for additional services are more willing to pay more for cars. In fact, they could bring 12 percent more revenue to the dealership.

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