The new TVC for Maruti Ignis is fun, playful, and manages to showcase the car in the best light. Check out the entire story here.
Maruti Suzuki, India’s largest carmaker, has recently started airing a new TVC for the new 2020 Maruti Ignis facelift. Avid readers of IndianAuto would know that the Ignis facelift had its debut at Auto Expo 2020. Bookings for the car had also opened the same day.
Maruti Suzuki Ignis TVC | Nexa Experience
This is the first-ever TVC for the 2020 Maruti Ignis, and it’s quite a brilliant one too! In the video, we can see the car standing in urban traffic and driver being fed-up with the situation. A very relatable mood for sure! Next, we see the driver taking an unexpected into an under-construction site, making a run through the rubble and concrete. This saves the driver the trouble of waiting for traffic to clear up. He then exits on to an empty road, darting to and fro in city streets to showcase the car’s handling capabilities. He manages to reach his destination on time, all thanks to his brilliant, improvised route.
The advertisement ends with the words “Compact Urban SUV”, which is how Maruti is marketing the car. While the term ‘SUV’ is being quite liberally nowadays (like in the S-Presso), there is no doubt that the Ignis does have an SUV-ish stance. It looks muscular and has a tall design with a decent amount of ground clearance. It even gets roof-rails! The car does indeed have a brilliant road presence. Still, we would refrain from calling it an SUV; the term ‘Crossover hatchback’ would suit the car better.
There isn’t much to distinguish the facelifted Ignis from the pre-facelift model. You now get blacked-out A-Pillars, redesigned front grille, and new foglamp housings. The alloy wheels also feature a new design. Other than that, there aren’t any changes. In fact, the interiors are the same as before, only with the addition of the latest SmartPlay infotainment system which gets Apple CarPlay and Android Auto connectivity.
In a few international markets like EU and Great Britain, the Ignis is also available with Suzuki’s AllGrip AWD system. That, coupled with the lightweight HEARTECT chassis, help the car’s offroad capability. In India, the Ignis is only available in FWD format. You get a 1.2-litre engine with 85PS and 113Nm of peak power and torque on tap. Transmission options include a 5-speed manual and a 5-speed AMT. Rivals to the 2020 Maruti Ignis include Ford Figo, Tata Tiago, Grand i10 Nios, and even Maruti Wagon-R.