Recently, Maruti Suzuki announced that has it opened the 400th Arena showroom in just two years. The Arena network is responsible for the retail of models like the Swift, Dzire, Wagon R, Alto and more
Undoubtedly, Maruti has long been an automobile company with the largest sales network in India. The giant carmaker owns over 2,900 showrooms, in 1,860 cities and town across the country. Maruti Suzuki Arena is a branch of dealerships in Maruti’s structure of sales network. Most of Maruti’s products are retailed at the Arena dealership, including Alto, Alto K10, Wagon R, Celerio, Swift, Dzire, Vitara Brezza, Ertiga and the Eeco.
Maruti has inaugurated the 400th Arena dealership recently. The carmaker took two years to achieve this target.
Maruti Suzuki’s first Arena showroom was opened in 2017. The main purpose of this special branch of outlets is to integrate advanced technology into the buying experience at the dealership. In these modern facilities, the buyers are provided with cutting-edge technologies, including tablets and computers, as a part of the customer experience. The modern amenities help the customers to easily access the product specifications and other details. In Arena showrooms, the buyers could even experience the Production Vision touchscreen system that offers a seamless experience of the whole range of vehicles in Maruti’s portfolio. To provide the best visual aid for the customers, Maruti Arena keeps a Personalization Zone section for car configuration. With this technology, it can help customers visualize how the car accessories and custom option look on every model on offer.
Maruti Suzuki Arena offers a modern and state-of-art facility, thereby providing an excellent buying experience
Along with the offline services and physical facility, Maruti Suzuki Arena also focuses on providing an online platform which would seamlessly integrate into the real-life experience at the dealership. For example, customers could arrange and book a test drive via the website
“We launched Maruti Suzuki Arena with a strategy to transform our network and meet expectations of young, dynamic and evolved Indian customers. It is an important step in our journey of transformation. In less than two years, we have opened the 400th ARENA showroom. This transformation is built on continuous research, listening to the customer and anticipating future trends. The effort is to align with ever-evolving customer and offer experiences at par with global benchmarks," said Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited.
A part of Maruti’s future plan is to transform all of its old dealerships into Arena. This ambitious plan would take the customer services of the Maruti, which has already been excellent, to the next level.
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