Aston Martin to source more components from India

From the unveiling of Vantage recently, which carried some Indian components, the automaker Aston Martin, is looking to do more outsourcing from India.

Aston Martin now looks for the suppliers to enhance the OEM cost efficiencies which aim at supporting its next phase of the growth plan. 

Aston Martin now looks for the suppliers to enhance the OEM cost efficiencies

Andy Palmer, CEO of Aston Martin, who has taken the charge the automaker for over three and a half years said in an exclusive interview.

"It starts on the new models. It doesn’t go on to the retrospect models. So, it is on all the new models, you will see some Indian content." 

That Aston Martin picked Indian market for sourcing the component could be explained by the fact that Andy Palmer has just finished his stint at Nissan India, Palmer, hence, knows the Indian automotive industry fairly well. The CEO also played an instrumental role in the Japanese OEM's joint-venture with Hinduja Group-owned Ashok Leyland. 

Therefore, the Hinduja Group's engineering services have been engaged in Hinduja Tech in certain engineering activities, as a way to identify suppliers of competitively priced components meeting Aston Martin's quality specs.

He added 

"One of the things I asked when I came was for some parts; the quality and cost is better coming from India. I asked my purchasing department to be more open-minded about supply. Through Hinduja Tech and some other help, we have started to source parts from India and are also looking to do some of the engineerings in India.”

Prior to this sourcing process, the automaker sourced the car parts in India once two years ago which has been growing progressively so far. 

The sourcing process began in India about two years ago and is growing progressively. Followed by this success, more parts can now be engineered in and sourced from the country, with casting components being key.

According to an existing supplier to Aston Martin, manufacturing at the Gaydon, UK-headquartered carmaker is a "beautiful blend of technology and old-world artisanship". The sourcing strategy, as Mr.Palmer mentioned, has been influenced over the years by the changes in Aston Martin's ownership.

Once the financial problems getting solved, Palmer plans on accelerating product portfolio expansion to make Aston Martin a "sustainable car company". In the future, Aston Martin gears up launching seven models within seven years.

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