Audi India has initiated digital sales and service to promote social distancing. A customer can now book a brand new Audi car by sitting at home.
Due to the ongoing situation, the automakers around the country are now entering the new age of digitalization. Every carmaker around India is now getting more dependent on this form of sales and service. The car manufacturers are now focusing more on expanding digital sales and service to promote social distancing and to keep customers away from the dealerships. The car companies are offering digital services like online sales, the option to book a test drive, make a booking, completing all the necessary paperwork, doorstep car delivery and so on.
The customer can also opt an option of home delivery of his brand new Audi car
The luxury German carmaker, Audi has recently launched digital sales and service through the company’s official website www.audi.in, where a customer can buy an Audi car or their merchandise. The potential buyers can also arrange their vehicles as per their preference and can explore for other finance alternatives along with making a booking by sitting at home. The website also features 360-degree product visualizer, which permits buyers to explore the detail of every product. Once a buyer selects the model and paperwork is completed, then the delivery process is initiated and a payment link will be sent to the customer to make a secure payment.
Balbir Singh Dhillon, Audi India Head said, “The company has been at the forefront of enabling and introducing future technologies for customers, including augmented and virtual reality elements.”
"Taking this digitalisation strategy a step forward, we are pleased to announce digital sales for our product portfolio and after-sales support for our existing and future customers," he added.
Currently, the carmaker is only offering three models in the Indian market namely- A6, A8 and Q8
On the other hand, the existing Audi customers can also make a service booking online. A customer can opt for doorstep pick up or drop facility to reduce their contact with the service personnel. The customer will get a timely service update of his car and online payment can be made after the completion. The sales and service executives will make sure that the service workshops and dealerships are cleaned and properly sanitized twice a day. The carmaker has also introduced a first in segment feature, where a buyer can scan the QR from his smartphone to see the product line-up in Augmented Reality.