BMW Commences Online Sales In India

by Harish Kumar | 15/11/2018
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The German luxury carmaker, BMW has initiated an online sales channel for the Indian customers, marking the enhancement of digitalization in its automotive trading in India.

The unique Online Sale Service was officially introduced by BMW in our country yesterday. In an attempt to rocket the sales of its vehicles lineup, BMW India has developed a 24/7 online channel for the Indian enthusiasts so that they can customise and purchase their favourite vehicles in the comfort of their bedroom. 

BMW 3-Series Shadow edition, Red colour

BMW kicked off its first-ever online sale portal in the Indian market yesterday

The BMW’s online sale facility enables customers to seek for adorable models, figure out the car’s specifications, reviews and comparison as well as opt to a reasonable financing option. Customers could also access to the availability of the car, preferred dealership, test drive booking and EMI options. Various financing options are also introduced for the auto lovers in the online sales campaign. Any customer who books the car in a selected configuration will pay a token money of Rs 2 lakh online. The rest of the money could be paid through the online method or at the time of delivery. 

BMW 8-Series Coupe, front angular look

Scores of favourable advantages are included in the online sale programme for the Indian customers

Steps to book a BMW car online:

  • Log into website: Shop.bmw.in

  • Choose your favourite vehicles in availability and confirm the desired variant

  • Select a dealer, chat with personalised online support about the product, quote and EMI options

  • Make the payment of Rs 2 lakh token amount then confirm your purchase

  • Check your product status in real time

  • Pay the rest online or offline and discuss with the dealer about the product delivery and formalities

BMW India also offers an extra special benefit for its BMW X5 lovers with Rs 1 Lakh on a limited number of cars. 

7-gen BMW 3-Series, blue colour, front left side

Buyers now could benefit the fastest and most convenient purchase of a BMW vehicle

Speaking about the unique online sale programme, Vikram Pawah, Chairman of BMW Group India said,

“Digitalisation will be a key differentiator in our industry and will become an increasingly important retail channel in the future. BMW is pioneering the futuristic path of automotive retail in India that will go beyond physical boundaries and appeal to fans in the digital world. We are the first luxury automotive manufacturer in India to offer an end-to-end digital sales solution for the entire product range. With this, our customers will have greater independence and flexibility in choosing the purchase process. BMW Group has always been a customer-centric brand and today, a new milestone is being added to the BMW’s India’s fascinating story.”

The online sale portal of BMW will turn over a new leaf for the luxury segment commerce in India with the faster and hassle-free purchases at the click of a mouse.  

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