On entering the Indian market, Citroen targets to become the preferred car provider in India with the help of its new lease services.
Groupe PSA has launched its new Citroen Lease program for the India market. Citroen will collaborate with ALD Auto, a company specializing in leasing services and fleet management, in order to provide leasing services for its customers. According to Groupe PSA, Citroen Lease will work for the benefit of its customers including private buyers, small and medium-sized businesses, corporates and public organizations. Citroen Lease will begin their innings with leasing services for buyers of the C5 Aircross, the company’s first official product in the Indian market.
Citroen Lease will provide customers of Citroen with leasing services
With this launch, Citroen aims to penetrate into the mid-sized SUV segment, the growth of which has attracted a slew of newly-launched car brands like MG Motor and Kia Motors. Slated to launch by the end of 2020, the upcoming C5 Aircross will compete against the likes of MG Hector and Kia Seltos. Hoping for support from the new Citroen Lease program, Citroen aims to become a “preferred mobility provider” for Indian customers. Roland Bouchara, Senior Vice President Sales and Marketing, Citroen India, confirmed that the leasing program will be offered for every car included in its line-up starting with the C5 Aircross.
According to Suvajit Karmakar, Chief Executive Officer & full-time Director of ALD Automotive, the leasing program provides a wide range of benefits for its users including zero upfront fee, no financial risk, easy tax management, along with the convenient upgrade, maintenance and insurance.
Citroen C5 Aircross will be the first car to launch in India under the Citroen brand name
Following the debut of the Citroen C5 Aircross, four new vehicles are scheduled to be launched in the upcoming years. The second Indian-spec product is a sub-four-meter SUV which will challenge the likes of Maruti Brezza and Hyundai Venue.
Citroen C5 Aircross sits on the EMP2 platform. Moreover, it will come with a Progressive Hydraulic Cushions suspension which is claimed to offer a great comfort for car users. Under the hood, it will employ either a PureTech turbo petrol or a BlueHDi diesel motor. Two transmission options will be on offer including a six-speed manual and an automatic gearbox.
To prepare for its debut in the Indian market, Citroen got together with the CK Birla Group in 2017 to establish two joint ventures for vehicle and powertrain production with a total investment of over 100 million Euros. Last year, the French car maker went into operation with a production capacity of 2 lakh BS-VI powertrain and 3 lakh transmission units.