Ford introduces Dial-A-Ford toll-free helpline to let the customers connect with the showroom and service centres for a door-step experience of the dealerships and workshops.
The clouds that have engulfed the Indian automotive industry seems to be darker than they look. While the government has allowed the car manufacturers to operate their production facilities with certain limitations, the story is not similar for the showrooms. The showrooms are yet to get a clear instruction for operations. Thus, carmakers are trying to sell their cars via internet portals. However, Ford, on the contrary, has introduced “Dial-A-Ford” toll-free helpline number to sell its cars.
Dial-A-Ford will let a customer bring a Ford dealership to its doorstep. With the new hotline, both sales and service and will be centrally controlled via the toll-free number – 1800-419-3000. It will also allow the customers to reach out to a Ford team and proceed for a booking, test drive or even doorstep delivery of the vehicle. The service will also be useful for existing customers as well. As with the help of Dial-A-Ford, customers can arrange a pick-up and drop service for their vehicle’s service.
Ford is trying to make it an easy affair with the public dealing part of its operations via Dial-A-Ford helpline. Access to the internet is not available all the time; therefore a toll-free helpline is a better option on any given day. Digitizing the payments for the various services will also be a part of this future roadmap of sales and service operations.
Social distacning measures will also be followed while interacting with the customers.
“Dial-A-Ford is a manifestation of our Feels Like Family promise where we promise to deliver safe and hygiene standards of sales and service experience without compromising on convenience,”
Vinay Raina, executive director of Marketing, Sales & Service, Ford India.
To keep the Ford facilities away from being a containment zone, the carmaker will also implement the industry-best sanitization practices. All cars will be thoroughly sanitized prior to their delivery. The process will also be performed on cars that would come to the workshop for the routine service.
Also, a customary follow-up of certain protocols will be performed at all the Ford dealerships, such as:
Thermal screening of all employees and customers with contactless infrared thermometers.
Revised dealership layout to ensure social distancing.
All Ford dealer personnel and customers to wear face masks and gloves at all times.
Inclusion of a hazardous waste container for on-site disposal of masks and gloves.
All Ford dealerships to be disinfected three times a day.
Hand sanitizer dispensers to be placed across the dealerships.
Dial-A-Ford will let the customers interact with Ford's sales and after sales team on a phone call itself.
Alongside the Dial-A-Ford helpline and strict SOP, Ford will also take care of the lapsed service and warranty. The carmaker is introducing an extension of 3 months for free service and warranty, which lapsed in between March 15 to May 30. The factory-warranty or extended warranty will also be retained for this very period of time at no extra cost.