Ford EcoSport, the most popular vehicle in the US carmaker's line-up in India, has been enjoying decent export volumes, nearly twice as compared to its sales in India.
Ford India has refreshed its entire live-up for our market. From the tiny Figo and Aspireto the mighty Endeavour, each car in the Blue Oval’s arsenal has been updated to meet the BS-VI emission standards. Still, due to the market slowdown, Ford hasn’t been able to enjoy huge success in our country in recent times. The company’s most popular, the EcoSport, is also in some hot water.
The EcoSport is currently Ford's most popular model in India
February 2020 was quite an uneventful time period for Ford EcoSport in India. Sales had been slow (at 3,713 units), falling 4 per cent compared to January 2020 (3,852 units), and registering a massive 18 per cent decline on a YoY (Year-on-Year) basis. Thankfully, Ford’s total production of the EcoSport was fine, with just a marginal 2 per cent hit in production (8,680 units February 2019 compared to 8,472 units in February 2020).
A majority of the EcoSport models manufactured in our country by Ford are being exported to international markets. Less than half of the models produced in India were sold in the Indian market. There has been an ongoing sales slump since last year, and the recent novel coronavirus (Covid-19) outbreak has resulted in plummeting sales curves. Thankfully, Ford’s recent JV with Mahindra will see a host of new cars enter our market, all of them in different SUV segments. There is also a possibility that there is a new subcompact SUV in development, to either replace the EcoSport or be introduced as its next-generation model.
Ford's exports from India are decently strong at the moment
The current Ford EcoSport is available with two engine options. The first one is a 1.5-litre, naturally-aspirated, inline-3, Dragon-series motor. It is capable of generating 122 PS and 149 Nm of maximum power and peak torque, respectively. The second one is a 1.5-litre, turbocharged, inline-4 diesel mill, which can produce 100 PS and 215 Nm. Transmission options include a 5-speed manual gearbox and a 6-speed automatic (with paddle shifters as well!). The petrol motor is expected to be replaced by Mahindra’s new 1.2-litre ‘mStallion’ engine. It is a 3-cylinder turbo-petrol motor, with 130 PS and 230 Nm on tap.