Honda has pulled the plug on the Brio hatchback owing to bad performance in sales figure over the last few months.
The Japanese-owned celebrated carmaker, Honda Car India has stopped the production of its Brio hatchback due to low sales performance. According to the statistics of the Society of Indian Automobile Manufacturers, the production of the Honda Brio has declined substantially in the last two months with 190 units and 120 units produced respectively in August and September.
Honda Brio sees a discouraging sales numbers in India over last several months
First went on sale in 2011 and received its mid-cycle update in 2016 with the pricing range of Rs 4.73 –Rs 6.82 Lakh (ex-showroom, Delhi), the Brio nameplate has not made a real triumph in the Indian market. In reality, the popularity of the Honda Brio has downsized by 183, 157 and 64 units sold in July, August and September, respectively.
The hatchback is sold with only 64 units in September 2018
The poor demand from the Indian market has compelled Honda Cars India to put an end for the Brio rather than investing more money in the rework. Actually, the stricter crash test norms and the much-changing aspirations of the Indians would make it really expensive to perform the upgrades. Honda must have to pour down a huge amount of money to have the body structure upgraded, add more safety features such as the front seatbelt reminders, ABS with EBD, reverse parking sensors and the speed-alert warning to its variants lineup.
The ongoing Brio hatchback is powered by a 1.2-litre 4-cylinder i-VTEC engine that churns out 85 PS of maximum power and 109 Nm of max torque. The mill is packed with two options of transmission including 5-speed automatic and 5-speed manual gearbox. The former transmission offers an ARAI-rated 18.5 kmpl of fuel efficiency while the 5-speed manual transmission goes with the fuel efficient 16.5 kmpl.
Honda needs to add more advanced features to meet the higher requirement of customers
The second-gen Honda Brio had its premiere at GIIAS 2018 in Indonesia last August with major tweaks in terms of interior and exterior. However, Honda would not make a comeback for the Brio in the Indian auto market and shift its focus in the sub-4 meter SUV segments instead.
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