Hyundai Motor India has recently updated its ‘Click to Buy’ portal into the first end-to-end online car buying platform in India.
Hyundai, India’s second-largest carmaker, had previously launched its proprietary online car buying platform, called ‘Click to Buy’. Now, the Korean car manufacturer has updated that platform into the first end-to-end online car buying portal in India. The update will help car buying jump into the digital age, and also help people follow social distancing while making their purchase.
Want to know how 'Click to Buy' works? Watch our video!
Although the nationwide lockdown s slowly lifting, India is still not clear of the pandemic. As such, even though there is a certain degree of freedom to operate, many people are choosing not to risk catching an infection, thus avoiding social contact as much as possible. Many auto companies had come with a workaround – an online car buying portal – to allow people to buy cars from the safety of their homes. Thankfully, online purchasing is quite common in India, popularised by companies like Amazon, Flipkart, Tata Cliq, etc., so purchasing cars online is not too farfetched of an idea. That said, all such car buying platforms were limited in their execution, and mostly allowed customers to book their cars online. Hyundai, however, has now gone one step further and provided their customers with a complete buying experience.
“Hyundai has always been a Technology Leader in the automotive domain and has pioneered the Online Automotive Retail space with India’s First end-to-end online platform ‘Click to Buy’. Aligned with our Business Slogan ‘Future Ready’, we are introducing the next generation of online car buying with ‘Click to Buy’ that enriches Customer Experience with First-in-Industry features to offer a Seamless and Convenient Online Purchase Journey. With the entire automotive ecosystem evolving around us, Digital car buying platforms such as ‘Click to Buy’ will become the New Normal”
Mr. W S Oh
Executive Director, Corporate Planning, Hyundai Motor India Ltd.
Hyundai’s ‘Click to Buy’ not only offers new car buyers access to the company’s entire car line-up, but covers all aspects of car buying in an extremely convenient manner. The platform offers transparency with on-road prices, online finance options via ICICI or HDFC bank, faster loan approval for pre-approved customers, additional deals and discounts, booking of a test drive of a fully sanitised car, delivery of a fully sanitised car. Also, you get an assigned sales executive to guide you through the buying process.