While Hyundai Motor India Ltd has been the second most popular carmaker in the country, it's currently the leader of SUV sales charts
Hyundai has enjoyed tremendous success in India with its compact SUV, the Creta. It was the best-selling SUV in its segment, although overall UV sales were still poor. Other SUVs from Hyundai, like Santa Fe and Tucson, had failed to capture audiences the same way as Creta. Now, however, the addition of Venue to the South Korean car giant’s arsenal had helped push the sales brilliantly. In fact, Hyundai is currently the market leader in terms of UV sales.
Hyundai Creta's new generation was launched in India during March, while the Venue came in around a year ago.
In March 2020, Hyundai had managed to dispatch a combined volume of 12,833 units of the Venue and Creta (new as well as old-generation models). In comparison, Maruti Suzuki was able to dispatch only 11,904 units of their UV range, which includes S-Cross, Brezza, Ertiga, XL6, and Gypsy (for Indian army only, read about it here). Next place is occupied by Kia, which managed to dispatch 8,583 units of the Seltos and Carnival. Following this is Mahindra, which had managed a total of only 3,079 units of the XUV500, TUV300, XUV300, Scorpio, Nuvo Sport, Alturas G4, Bolero, Marazzo, and Xylo.
It should be noted that the sales figures only count the units sent by the company to the dealerships, and not the actual delivery of vehicles to the owners, which might have not happened on account of the nationwide lockdown. The novel coronavirus (COVID-19) pandemic has put the already-troubled automobile market in further turmoil. Supply chains (for raw materials) have been disrupted, production has been temporarily halted, and sales have plummeted to a standstill. This not only spells disaster for car companies, but also for dealerships, many of which are already sitting on a mountain of unsold BS4 stock.
A Hyundai-Venue-based EV is expected to be introduced soon
In other news, Hyundai is expected to introduce a new electric SUV to the Indian market soon. Based on the Hyundai Venue, the new car would sit below the Kona EV in Hyundai’s range and be a potential rival to Tata Nexon EV. Unlike the Kona, which is a CBU import, this new SUV would be a product of local manufacturing, with perhaps only the battery being imported. It would be interesting to see the impact of this new addition to Hyundai's sales volume in India when it launches.