Hyundai really aims high with its new sub-4-meter SUV, Hyundai Venue. This model is expected to sell about 7,000-8,000 units monthly.
Hyundai Venue is scheduled to launch next month. There's a lot that rides on the all-new sub-four meter SUV when it comes to its manufacturer's expectations. In the first year of the new model's innings, Hyundai targets 7,000 to 8,000 unit sales per month, which is equal to a one-third share of the whole segment sales.
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The sub-four-meter compact SUV market has long been dominated by the Maruti Vitara Brezza. The monthly sales of this segment-leading model are about 12,000 units. At this sales mark, the Brezza is well ahead of the second-leading model, Tata Nexon. Last month, Tata Nexon registered a total sale of 5,616 units. Aiming at 7,000-8,000 unit sales each month could be easily translated as targeting at the second position in the segment.
Hyundai Venue is expected to clock monthly sales of around 7,000 to 8,000 units.
Besides, the sub-4-meter segment currently welcomes the Mahindra XUV300. Within a short time, this new model has beaten the Ford EcoSport to become the third best-selling vehicle in the segment, which is thanks to its alluring feature package, powerful engines, and an attractive price tag. In March, Mahindra retailed 4,542 units of the XUV300 which is a good start for a new face in the market. At the starting price of Rs. 7.90 lakh, Mahindra XUV300 competes directly with Hyundai Venue which is expected to start around 8.00 lakh price mark.
Hyundai has been enjoying a flourishing business in the small SUV market with the segment-leading Creta. Now, Hyundai wants to expand its share in the market by reaching to the sub-four-meter market, which is experiencing rapid growth.
On the outside, Hyundai Venue will be the mixture of Hyundai’s existing SUVs, including the Santa Fe, Kona and Creta. Globally, the Hyundai Venue will be powered by 1.0-litre turbo petrol, 1.4-litre petrol and a 1.4-litre diesel engines. In terms of features, it will come with an array of connectivity techs, safety and comfort features.