Kia Sonet Overtakes Maruti Vitara Brezza on Sales Charts

Kia Motor launched the Sonet on September 18.  In the beginning, Kia is offering the Kia Sonet from Rs 6.71 lakh to Rs 12.99 lakh (ex-showroom). At this competitive price range, Kia Sonet has a clear advantage over the other rivals in the segment. After 12 days, the new sub-four-meter SUV has gained a significant sales volume of over 9,226 units, helping the Sonet to beat the Maruti Brezza and Hyundai Venue to become the best-selling vehicles in the segment.

In September, Maruti Brezza registered a total sales of 9,153 units, marking a decline of 12% compared to the sale figure in the same month last year. The third most popular vehicle of the segment, Hyundai Venue, clocked a sales of 8,467 units which is higher by 7% against the sales number in September 2019. Following the Hyundai Venue, Tata Nexon is the third best-selling sub-four-meter SUV in the market. The homegrown car manufacturer has sold 6,007 units of the Nexon last month, which is a 111% increase in year-on-year growth. Mahindra XUV300 and Ford EcoSport attain a monthly sales of 3,700 units and 3,558 units, respectively. Both of them reflect a huge year-on-year increase.

Last month, thanks to the launch of the new Kia Sonet, Kia Motors reached an impressive total sales volume of 18,676 units, including 9,226 units of the Kia Sonet, 9,079 units of Kia Seltos, and 331 units of Carnival MPV.

A majority of Kia Sonet’s sales come from the accumulated pre-orders. As soon the official prices were released, the deliveries commenced. The initial receipt is astounding. However, we will have to wait to see if the Kia Sonet can keep the momentum going in the following months.

Commenting on the initial success of the Kia Sonet, Mr Kookhyun Shim, Managing Director and Chief Executive Officer at Kia Motors India said,

“The Sonet embodies Kia’s philosophy of ‘The Power to Surprise’ and that has shown resonance in the marketplace, as seen in the overwhelming response it has received from Indian customers.”

He acknowledges the positive signals from the automotive market in general, which has some certain impact on the Kia Sonet’s encouraging beginning in India. The managing director also shows his confidence in Kia Motor’s current line-up with “industry-leading products” like Kia Seltos and Kia Carnival and expects that the company can keep this positive momentum.

Kia Sonet is available with three choices of engines, a 1.0 litre, three-cylinder turbo petrol engine (120 PS/172 Nm), a 1.2 litre naturally aspirated petrol (83 PS/115 Nm), and a 1.5-litre diesel engine (100 PS/240 Nm-MT and 115 PS/250 Nm-AT). The turbo-petrol engine is offered with two transmission options, a 6-speed iMT and a 7-speed DCT. The naturally-aspirated petrol unit is available with 5-speed manual gearbox. The diesel engine is paired with either a 6-speed MT or automatic transmission. Apart from the multiple powertrain options, the Kia Sonet also offers a wide range of premium features.