Kia sells a total of 15,644 units in the months of February to become the third-largest carmaker of the country. The manufacturer sold a total of 14,024 units of the Seltos and 1,620 units of the Carnival.
Kia Motors currently sells 2 products in the Indian market, namely Seltos and Carnival. The Korean manufacturer made its India debut in the year 2019 and its first offering in the Indian market – Seltos is yet to turn a year old. However, the carmaker has made to the third position in the Indian automotive industry in terms of total sales volume recorded in February. Kia sold 14,204 cars in the month of January, while in February the manufacturer sold ever-high 15,644 units in total, with 14,024 units of the Seltos, and 1,620 units of the Carnival. With these figures, Kia has outperformed the big car makers like the Tata and Mahindra to become the third-largest carmaker in the country.
Kia Motors sells more cars than Tata and Mahindra in February 2020 to become third-largest car manufacturer of the country.
“I am extremely delighted with the response and acceptance Indian customers have given us. Our latest offering the Carnival has been received well and this has helped adding to our sales numbers. This not only testifies the quality, reliability and design prowess of our vehicles, but also gives a hint that India is evolving and Indian customers now don’t just settle but opt for better product offerings. It’s a proud moment for all of us at Kia Motors India who have worked diligently to achieve this feat. With upcoming new compact SUV, Sonet launch slated for the second half of the year, I am confident that we will continue to carry this momentum through-out this year."
Mr. Kookhyun Shim, Managing Director & Chief Executive Officer, Kia Motors India
Considering that Maruti and Hyundai have been witnessing a decline in their sales figures, on a YOY basis, the Korean manufacturer has outdone almost all the manufacturers in India. In February 2020, Maruti registers a sales of 1,33,700 unit, whereas Hyundai sold 40,010 cars, which is lesser than the sales figures these manufacturers registered in February 2019. Tata Motors, on the other hand, ended up selling 12,430 units in February 2020, whereas in the same month last year Tata sold 18,110 units. However, for Mahindra, th14e situation is even worse as the indigenous car maker could only sell 10,938 units, registering a YOY decline of almost 55.8%.
The downfall in sales figure of almost every manufacturer has to do with the upcoming BS-6 emission norms. The manufacturers are offering very high discounts to clear the BS-4 inventory and thus a fair competition will commence only after the cleaner norms kick in.