Locally-assembled Range Rover Velar Goes On Sale At INR 72.47 Lakh

The sales of the locally-assembled Range Rover Velar in India will start from today and the model will be sold at a price of INR 72.47 lakh. Compared with the previous price range that started from Rs. 82.90 lakh, these locally assembled unit could save over 10 lakh for customers. The new price is even more affordable than the initial price of the Range Rover Velar back at its debut in India back in 2017. The assembly of the Range Rover Velar was commenced last month.

“Since its launch in 2018, the Range Rover Velar has received an overwhelming response from customers across the country. Now, with the introduction of the locally manufactured Range Rover Velar, we are able to offer this iconic, award-winning product at a very attractive and compelling price than before. This will enable more Range Rover fans in India to own and drive this striking, good looking and distinctive vehicle,” shared Rohit Suri, President & Managing Director, Jaguar Land Rover India.

The price of Range Rover Velar R Dynamic-S has dropped from 90 lakh to Rs. 72.47 Lakh

Jaguar Land Rover India only offer the locally-assembled Range Rover Velar in one grade, the top-of-the-line R Dynamic-S. Earlier, when it was imported through CBU channel, this variant was priced at around INR 95 lakh, which means that the new variant-to-variant price gap has grown to more than INR 20 lakh.

The Range Rover Velar R Dynamic-S comes with two engine options, a 2.0-litre petrol and 2.0-litre diesel. These engines are good for 250bhp/365 Nm and 180bhp/430 Nm, respectively. On the other hand, the other two engines - D300 3.0-litre engine (300bhp/700 Nm) and P300 2.0-litre petrol (300bhp/400 Nm) – will be dropped.

Locally-assembled Jaguar Land Rover Velar will come with full offer

On the outside, the locally-assembled version will carry no changes from the CBU model. The same also stands true inside and will also come with the same equipment list that was available on the CBU Velar. The model gets premium features like ambient lighting, four-zone climate control, thick leather upholstery and 10-inch dual touchscreens along with a heads-up display.

Jaguar Land Rover has also started localization in India with the Jaguar F-Pace. The British manufacturer has every intention to push the localization further., in order to benefit both the carmaker and the customers as well.  From the customer’s side, they could have their dream car with a more affordable price. And from the perspective of the manufacturers, the local assembly could cut down the production cost and give it an advantage in terms of pricing, thereby, increasing its share in the market.

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