300 World of SUVs dealerships of Mahindra have been established to display its entire portfolio, especially, flagship models such as the XUV500 and the Alturas G4.
The showroom-within-showroom dealership model of Mahindra has been revealed. This is targeted as the new-gen dealership format, which will help improve the customers’ purchase experience. The home-grown auto manufacturer has inaugurated 300 such showrooms across India, where the complete lineup of the company is displayed. There is also a separate area to display premium vehicles of the company such as the XUV500 and the Alturas G4.
The Mahindra Alturas G4 is one of the premium model to be showcased at the new dealership area.
The new Mahindra dealership model will feature a brand-new interior styling and a hexagonal ceiling layout as a method to represent the nature of Mahindra. Moreover, it will also have a display area with virtual reality (VR) experience which will help the customers imagine the colours, equipment and accessories on various models and variants, screens which measure up to 86 inches and customer lounges which have Wi-Fi connections. Additionally, relationship managers who have been carefully trained are present everywhere to provide personalized experience. Last but not least, an accessories and merchandise zone is offered to provide the customers with a wide range of options.
The customers to the new showrooms can enjoy various unique services including a VR experience.
The dealerships have to invest just a small amount of money in the establishment of the new showrooms because the technologies and the distal content have been supplied by Mahindra. The only thing that the dealers have to buy is the hardware. Only INR 50 lakh to INR 70 lakh has been spent by each dealer on the technologies and infrastructure to upgrade the new dealership format. This amount of money is much less than that to inaugurate a new showroom.
The most noteworthy thing is that while the customers’ purchasing experience will be enhanced, thanks to the new dealership areas, the aftersales service costs will not be affected. The home-grown auto manufacturer has confirmed not to expand this showroom model to Tier III cities and onwards. Nevertheless, they are making efforts to reach a 35km radius of all big cities.
As regards the automaker’s models for the domestic market, the limited-edition Mahindra Thar and Thar 700 have been launched in India. More recently, the home-grown carmaker has also introduced the Mahindra XUV300 diesel AMT to the Indian auto market.