Maruti Suzuki recently celebrated the popular sedan Dzire crossing 19 lakh sales mark. Maruti Dzire confidently leads the sedan segment.
Maruti Suzuki confirmed that their best-selling sedan Dzire has crossed the 19 lakh sale mark. In the year of 2018-2019, the company has sold over 2.5 lakh units. On average, 21,000 units of the Dzire were sold each month. Notably, Maruti Dzire has maintained its leading position in the sedan segment for over a decade. Today, the best-selling Dzire accounts for 50 per cent of the total sales in the sedan space.
Over the last decade, Maruti Dzire has been the leading model of the sedan segment
Shashank Srivastava, the Executive Director of Marketing & Sales at Maruti Suzuki, provides us with some positive statistics of the Maruti Dzire. With the third-generation updates, the sales of the Dzire went up by 20 per cent. Across the range of the Dzire, the automatic variants account for 13 per cent of the total sales. Currently, Maruti is offering the Auto Gear Shift technology in six variants across the Dzire’s range. Also, Maruti Dzire has attracted a large number of first-time car owners who make up half of the total Dzire customers.
Maruti Dzire is offered as a premium sedan which features a load of high technology features along with advanced safety equipment. Even since its launch, the Dzire has always topped the chart as one of the best-selling vehicles. The latest generation updates in 2017 have consolidated the strength of this model in its class. The new Dzire is now available with daytime running lamps, dual-tone alloy wheels, rear AC vents. Especially, the Dzire is available with SmartPlay infotainment system that is compatible with both Android and iOS. With such premium features, Maruti Dzire stands out as an attractive offer of the sedan segment.
Maruti Dzire is available with a load of premium features and advanced safety features
Another reason contributing to the success of the Dzire in the market is its charming design, interiorly and exteriorly. The new Dzire’s design looks refreshing, compared with the older model. At the same time, it embraces the classic design of a sedan. The interior, on the other hand, looks plush. It features premium elements like chrome accent and burl wood insert.
Besides, the new Dzire sits on a new HEARTECT platform which results in more interior space and better safety. Maruti’s best-selling sedan is compliant with pedestrian regulation, frontal offset protection and side impact. Moreover, it comes with dual front airbags, ABS with EBD, pre-tensioner force limiter seat belts, ISOFIX child seat mounts.
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