Under Maruti Suzuki Subscribe scheme, some select Maruti Suzuki cars will be available for lease for individual buyers in Gurugram and Bengaluru.
In partnership with Orix, Maruti Suzuki has recently introduced its new car leasing service named Maruti Suzuki Subscribe. This is a part of a pilot project that will be available for individual customers in Gurugram and Bengaluru. Note that Maruti Suzuki Subscribe is different from its previous leasing schemes as it’s targeted the individual buyers but not the corporate ones.
Maruti Suzuki Subscribe offers individual car buyers the ability to choose from a number of Maruti Suzuki cars for leasing. Initially, this programme will be available on some Maruti Arena cars like Swift, Dzire, Ertiga, and Vitara Brezza along with several Nexa cars like Maruti Baleno, XL6, and Ciaz.
The country’s biggest carmaker now brings in the flexible lease tenures varying from 24, 36 to 48 months. Customers can also choose to extend the lease tenure by handing over a written request in around 30 days before the current tenure expires.
With the recently-launched Maruti Suzuki Subscribe, the Indo-Japanese auto company has joined its rivals, Hyundai, MG, and Volkswagen in the subscription services. Hyundai Motor India launched its own subscription model last year as a part of its strategic tie-up with self-driving car-sharing company Revv.
In a similar fashion, MG Motor with a partnership with car-sharing and car subscription firm, Myles, also introduced its car leasing subscription services. In May this year, Volkswagen joined the game with its own car-leasing program that allows the customers to lease all of its BS6-compliant cars with a lock-in period of 2 to 4 years.
In the wake of virus pandemic, it is obvious that the Indian automobile makers are finding new ways out to make profits like the subscription services to push their sales and attracts more customers.