MG Motors targets to sell 18,000 units of the Hector per year, which is equal to 1,500 units sold per month.
MG will launch the Hector – their first product for the Indian market – in June this year. Recently, MG Motors has premiered the Hector at the unveiling event on Wednesday. The company also reveals its sales target of 18,000 units per year, which is equal to 1,500 units on a monthly average.
At the price from Rs. 15-20 lakh, the MG Hector will rival the Jeep Compass, Tata Harrier and Mahindra XUV500. Jeep Compass is priced from Rs. 15.6 to 23.11 lakh while Tata Harrier starts from 12.7 to 16.26 lakh. Last year, the Jeep Compass clocks the total sales of 18,287 units, meaning around 1,500 units were sold per month. While Tata Harrier, a fresh face which just launched earlier this year, has registered the monthly sales of 2,492 units and 2,075 units in March and April respectively. The target of 1,500 units sold per month is on par with Jeep’s monthly sale figure and smaller than Tata Harrier’s average. Apparently, MG Motors is playing it safe with a very realistic and possible goal. As per report, MG Motors makes it clear that they are not in a rush to push the sales volume or acquire a huge customer base, instead, they will focus on the long term goal.
MG Motors aims to sell 1,500 units of the Hector on a monthly average, which will calculate to 18,000 units a year
To attract customers, MG Motors focuses on the value for money. At the same price tag, MG Hector offers the class-leading connectivity and fully-loaded feature package. The dashboard features a 10.4-inch HD central display and 7-inch full-colour MID. Other interior features include six airbags, panoramic sunroof, heated ORVMs, 8-way adjustable power driver seat, eight-colour mood lighting, and full-degree view camera.
To create a unique selling point for themselves, MG Motors sets their sights on the developing hybrid and pure electric powertrain for their vehicle range. As MG’s first model in India, the Hector will be the first of its class to get a 48-volt mild hybrid powertrain. Also, following the Hector, MG will introduce the eZS, an electric vehicle priced from Rs 20 lakh onwards. Next year, a seven-seater version of the Hector will arrive the market.
MG Hector will offer cutting-edge technology and premium features
To kick off their business in India, the British manufacturer has established 50 dealerships. The company is also starting to open 120 customer centres including showrooms, experience centre and service centres across the country. It aims to increase the numbers to 250 touch-points by September.
About the engine, in the beginning, MG Hector gets two options, 1.5-litre turbocharged petrol engine (143 PS/250 Nm) and a 2.0-litre turbocharged diesel engine (170 PS/350 Nm). 6-speed MT or a 6-speed DCT will be paired with the petrol engine while the diesel engine is mated to a 6-speed manual transmission only. Mild-hybrid system is available as an option for the petrol-manual combination.