MG Motor to Start India Operations with 45 Dealers

by IndianAuto Team | 16/10/2018
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MG Motor schedules on launching the first SUV in the second quarter of 2019 with the first goal, to begin with 100 customer touch points. With this first step, the automaker recorded to receive over 2000 applications from the interested dealers.

To set the first footstep in the Indian auto market, MG Motor India gears up starting the operation with 45 dealers across the country. The plan is claimed to take place in the second quarter of 2019. This dealer operation will be under the charge of Pankaj Parkar, who was delegated in July 2017.

Until now, the company has received 2000 applications from the interested dealers applied on the website since MG opened the entries on March 11, 2018.

welcome gate of MG Motors red color

MG Motor India gears up beginning the operation with 45 dealers across the country

However, the automaker has confirmed to begin the operation with 45 dealerships initially, in which services outlets and sales are also included. In particular, MG Motors will have a total of 100 customer touch points when beginning its operations in India. As for the further step, the company will not intend to increase the number of the dealer in a fast way as MG Motors prioritize their initial dealerships to be profitable first. 

MG Motors cars SUV red color side look

MG Motors will not intend to increase the number of the dealer in a fast way 

In terms of localization, MG Motor India will set their flagship dealership at Gurugram and also their official headquarters for the India operations. In the bid to step in the market where other rivals have already established, MG aims at adopting an approach that lay a great emphasis on the customer experience across their all outlets.

With the hopes to offer an “aggressive pricing” and to be ‘premium positioning’, MG Motors will soon have to take on the likes of Hyundai as well as Maruti Suzuki in the Indian market.

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