New CEAT SecuraDrive Tyre TVC with Amir Khan Launched - VIDEO

CEAT Tyres has launched another integrated marketing campaign featuring Bollywood actor Aamir Khan to promote its premium SecuraDrive range of tyres. The campaign will be a series of three advertisements with the celebrity playing different avatars in each version throughout the second leg of IPL across several media platforms.

The campaign is based on relevant road insights and emphasises the usage of high-quality tyres that provide complete safety in various situations. The storyline of the first advertisement is unique. It talks about a utopian world where everyone follows traffic rules. However, in reality, roads are full of surprises and one needs tyres that offer outstanding braking and impeccable stability.

The idea behind the campaign is to highlight the importance of high-quality and safe tyres for unexpected situations that people may encounter on roads. It aims to showcase how the CEAT SecuraDrive Car and SUV tyres enable a comfortable drive across different situations through superior control and precise braking.

CEAT had signed Aamir Khan as its brand ambassador for two years in 2020. As part of an integrated marketing campaign, he has already been featured in two commercials during IPL 2020 based on the theme ‘don’t be a dummy’.

CEAT SecuraDrive comes in two variants for sedans and compact SUVs and is specially designed to provide superior driving control. Its industry-first 3D groove wall and smart compounding technology help keep the vehicle safe on both wet and dry roads. Its enhanced tyre tread technology helps in lowering noise levels, thus, leading to a comfortable driving experience.