Over 40 Units of New Hyundai i20 Booked Every Hour, Should Maruti Baleno Worry?

Hyundai India has just announced that the new third-generation i20 has received over 20,000 bookings within 20 days since its launch in India. This means it has received an average of 1,000 bookings per day, or around 40 bookings every hour. It will be interesting to see if the new i20 can usurp the current leader of the segment that is the Maruti Baleno which managed to sell 21,971 units for October 2020. This was preceded by another strong month with 19,433 units sold. 

Hyundai has further stated that the company has already delivered 4,000 units of the new i2 during the festive period of Diwali. As per the booking statistics, 85% of the customers have purchased the Sportz, Asta, and Asta (O) trims. The third-generation i20’s bookings commenced on October 28, 2020, with a token amount of Rs 21,000 and was launched on November 5 with an introductory price of Rs 6.79 lakh.

Commenting on the response, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd., said, “The i20 has been a trendsetter in its segment and icon among the new-age customers. Now with the launch of the all-new i20, we are upping the ante and setting a new benchmark. We have received an overwhelming response to the all-new i20 with 20 000 Bookings in 20 days and more than 4 000 customers have taken delivery of this latest blockbuster product from us during the Diwali season. As the foremost premium hatchback in India, more than 85 % of customers have opted for Sportz and above trims, showcasing a strong demand for Advanced Technologies offered on the all-new i20”. 

The new Hyundai i20 comes with multiple powertrain options, starting with the 86 PS/115 Nm 1.2 litre petrol which can be matched with a 5-speed manual or CVT. The 1.0-litre turbo-petrol comes next for the enthusiasts pumping out 120 PS/172 Nm of max power and torque and is mated with a 6-speed iMT or the 7-speed DCT. There’s a 1.5 litre oil-burner as well that makes 99Ps and 240Nm of power and torque figures respectively. It only comes with a 6-speed manual and it is the most fuel-efficient diesel powertrain in the country with figures of 25.6 kmpl, as claimed by Hyundai.