No Delay in Launch of Upcoming Skoda SUVs

by Mohit Bhardwaj | 10/04/2020
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Skoda will pay a sum of Rs. 60 Crores to its dealers to help them manage the fixed costs of operating a dealership during this lockdown as the carmaker does not wish to disturb its sales channel as it will soon be launching some new SUVs in the market.

The nationwide lockdown imposed due to the pandemic has had the automotive dealers shut their shops and wait for the brighter days. In such tough times, the Czech carmaker 'Skoda' has announced that the brand will pay a sum of around Rs. 60 Crores to its 80 dealers across the country. With this payment, Skoda plans to make it easier for its channel partners to pay the salaries to their employees and manage other fixed costs of operating the dealership. Skoda is working on ‘India 2.0” project where the manufacturer has planned to introduce new SUVs in the country. Thus, it is necessary to keep the interest of its dealers intact during such times.

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Zac Hollis, Director of Sales, Service, and Marketing, Skoda India said, “Skoda is in a phase of building up its network as it renews its India strategy, and it wants to protect the channel partners in these difficult times. The company needs to make sure that the core dealer network is intact and ready before it rolls out its India 2.0 strategy. We are not only taking care of the immediate cash flow needs of the dealers but are assuring them of full support for the next three months. Their health and safety are critical in our future growth and we are using this time well to maintain the network is in good health”.

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Skoda will start introducing BS-6 compliant cars as soon as the lockdown lifts up. The carmaker is planning to introduce viable finance options and sustainable maintenance packages to make ownership and buying experience an easy affair. Also, the carmaker has planned to launch a set of new cars in India, which were showcased at the Auto Expo 2020. The first from the carmaker will be the Skoda Rapid with a new 1.0L TSI motor followed by the BS-6 versions of other existing products, while the Karoq will be an all-new product to join Skoda’s lineup in the country. However, the production version of the Vision IN is expected to be launched at a later stage this year.

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