Suzuki Jimny (New Maruti Gypsy) Is a Superhit Abroad

While potential buyers in India are waiting for Suzuki Jimny, AKA the new Maruti Gypsy, international buyers are waiting for their mini-SUVs to be delivered! The waiting period, in fact, stretches up to 10 months.

The fourth-generation Suzuki Jimny was introduced in 2018, and has been in a perpetual state of high demand. The above mentioned waiting period of 10 months is actually a recent surge in Japan, Suzuki’s home market. At the end of last year (2019), the waiting time was relatively lower, just two months. Six months earlier to that, the demand was a bit too high to fathom; customers had to wait one whole year for their Jimny!

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There are two reasons why the waiting period fluctuation is so strong. Firstly, the car has a high international demand, especially in European markets. Secondly, the production of the Jimny only happens at Suzuki’s Plant in Kosai City, Shizuoka Prefecture, Japan.

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With such limited production capacity and such a huge market to cater to, it comes as no surprise that the Jimny goes through such vicious cycles of demand and supply! Jokes aside, we can be sure of one thing – people love Suzuki Jimny. It wouldn’t be a stretch to assume that is the car would enjoy the same success in India.

Major car manufacturers in India usually don’t cater to car enthusiasts, and the ones that do, they do so on an extremely small scale, or did once and then stopped. VW Polo GT TSI is a little too expensive, and so is the Mahindra Thar. Tata Tiago JTP and Tigor JTP are only available at select dealerships in India. Ford has killed the mighty 1.5-litre petrol Figo, and Maruti the Baleno RS. Fiat had the Abarth Punto, but the entire brand has backed-out of India! Overall, the enthusiast side of the market is quite a niche. We’ll have to wait and see how and if the Jimny makes it to India as the next-gen Maruti Gypsy.