Tata Motors is offering various discounts across its range. Moreover, this is also the first time Tata Harrier is available with discounts that go up to Rs 80,000.
Launched on January 23, Tata Harrier became one of the biggest new model launches early this year. Tata Motors received positive feedback from the customers and saw decent sales in the beginning. The launch of this modern SUV from Tata also marks the start of a bigger movement in the market this year, which is the surge of the sub-four-meter segment and the flood of various new models to enter the segment. As a result, tougher competition is unavoidable. What’s more, the new models like MG Hector and Kia Seltos are fiercely competitive and well-equipped. The market shift heavily affects Tata Harrier.
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Tata Harrier is currently suffering from a severe sales drop
In recent months, the sales of the Tata Harrier has constantly dropped. In the first month after launch, 2,500 units of the Tata Harrier were sold. Last month, in August, the monthly sales dipped to 635 units against 740 units sold in July. The sales downfall is consistent in the last few months, especially after the MG Hector and Kia Seltos. With only over 600 units sold in a month, the Tata Harrier’s position tumbled to the 17th rank on the sales chart of its segment. On the other hand, Kia Motor and MG Motor’s delegates in the sub-four-meter are gaining popularity in the market with the total monthly sales of 6,200 units and 2,018 units, respectively.
To boost the sales of the Tata Harrier and its whole line-up in general, Tata Motors introduced a wide range of appealing discounts this month. Earlier, Tata Harrier was available with a discount worth Rs 50,000, marking the first discount ever offered for the Harrier. However, this discount was not captivating enough to draw car buyers in, which has pushed Tata to introduce greater sales on the Harrier. Besides the discount of Rs 50,000, buyers of the Tata Harrier is offered an additional cashback of Rs 30,000 when booking the car online. It added to the total discount which now stands at Rs 80,000.
If booked online, Tata Harrier will be available with a maximum discount of Rs 80,000
Apart from the Tata Harrier, Tata Motors also offers discounts on other models like the Hexa, Nexon, Tiago, Tiago NRG and Tigor. Among these models, Tata Hexa and Tigor are given the highest discounts of Rs. 1.5 lakh and 1.15 lakh respectively. Moreover, Tata Hexa also receives an additional discount of Rs 30,000. All discounts are available until the end of September. Visit IndianAuto.com for more information.