Tata Harrier Records Highest Sale in 19 Months

Tata Motors tasted a fair share of success with the Harrier initially with good sales registered within the first months of launch. After that, however, the arrival of MG Hector and other competitors have taken a heavy toll on the sales of the Tata Harrier and Tata has no other choice rather than giving the Harrier a set of updates. Ever since the launch of the updated Harrier, the sales have shown such a huge improvement that it now starts to hog the limelight from the MG Hector and all.

For the month of October 2020, the Tata Harrier has recorded 2,398 takers, marking the second-highest monthly sales figure ever since its launch as well as the highest number in 19 months. This feat was achieved regardless of the fact that the Harrier is a diesel-only vehicle while other rivals go both petrol and diesel. When taking the diesel-only SUVs into account, the Tata Harrier appears to be the No.1 SUV in the category.

As compared to the SUV’s sales of 1,258 units in October last year, the Tata Harrier sales have grown by 91% on the year-on-year basis - the highest figure that no other cars ever obtain in the segment. Tata Harrier’s market share in its segment has also increased by nearly 13% as well. Given the fact that other SUVs are seeing a decline in their market share, we can safely say that the Tata Harrier has eaten into the pies of the Hector, XUV500 and Jeep Compass.

As for Tata Motors in general, the Indian auto giant has recorded a total of 23,600 units in October 2020, thereby posting a massive 79% YoY sales increase as against 13,619 units in the same period in 2019. Tata is having a list of new products lined up for the launches this year and next years. The carmaker is preparing for the introductions of Tata Gravitas which is essentially the bigger version of the Harrier, the production-spec version of the Tata HBX which was showcased at the Auto Expo earlier this year, along with the electric version of the Tata Altroz.