To let the potential buyers check out Tata cars and book them from their homes itself, the carmaker has introduced 'Click to Drive' platform
With the nationwide lockdown, selling cars is becoming a tough job for the carmakers. Manufacturers are coming up with different purchase options for their customers and Tata Motors has opted to sell their cars via a digital platform – Click to Drive. This platform will allow the customers to buy and check out Tata cars without physically visiting a dealership. To use this platform, consumers would need to register on the Click to Drive portal, then choose a car model, select a variant and colour, opt for their preferred dealership, and book the car. The buyers opting for the Altroz will also have the convenience of a digital configurator to see how their car would look like from the outside and as well from the inside.
Click to Drive platform will help the buyers to purchase their cars without physically visiting the dealerships.
Once the booking is made, a sales consultant will be assigned to the customer from their preferred dealership. The consultant will guide the customer through the purchase process. The consultant will also help though through leasing options, evaluation of old car if planning to exchange, and on-road price of the new car. The customers will have the option to choose between 3 communication channels – mail, WhatsApp, and video calls. Once all the paperwork is done, the customers will have the choice to pick up the car from the dealership or get it delivered right at their doorsteps, according to their convenience.
Customers will be able to go through video brochures of the car and then make their final bookings.
The Click to Drive platform will be connected to more than 750 Tata dealership located across the country. Therefore, the service is expected to be available in almost all major cities of the country. This is a similar initiative as Hyundai’s ‘Click to Buy’ platform, which is also focused to make the complete purchase process digitized for the consumers. The introduction of such virtual showrooms will help the carmakers to get bookings from the potential buyers. Since the nation-wide lockdown is now extended till May 3, 2020, such platforms would be of much help for the carmakers as well as the consumers.