Tata Motors To Launch Premium SUV Codenamed Blackbird, Will Rival Hyundai Creta

by Vivaan Khatri | 28/02/2019
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Tata Blackbird is another SUV that Tata plans to launch in the market. This SUV is predicted to enter the premium SUV space.

Lately, a new compact SUV has joined Tata Motors’ line-up, and that’s Tata Harrier. The company is also preparing for the new Tata Altroz, not to mention the seven-seater H7X also on the go. That said, Tata doesn’t seem to ease their fierce eyes on the SUV segment. It is reported that Tata is planning another new car to compete in the space of premium SUV along with the Hyundai Creta.

In the recent portfolio of the Tata, Tata Harrier which lands on the full-size SUV segment has its price range from 12.69 to 16.25 lakh while the Tata Nexon from the sub-four-meter SUV rates from 6.36-10.80 lakh, meaning there is a gap in the price range that Tata can fill with an all-new premium SUV. The premium SUV space is not as crowded and thriving as the sub-4-meter segment, but this segment still garners a huge following and sales number that Tata could hardly resist. The segment-leading Hyundai Creta which recently reached the 5 lakh sales has gained a huge profit for Hyundai.

Tata Blackbird

Tata Blackbird will rival the Brezza, be priced from Rs 9 – 14 lakh

Initially, Tata Motor had an intention to develop a premium B-segment SUV based on the Omega Arc Platform (D8 platform) just like on the Tata Harrier. But the Land Rover-derived platform isn’t technically suitable for a B-segment SUV, and even possible, it would soak up a huge cost. Tata is left with no choice but to opt for the in-house built platform ALFA Architecture or the Alfa-Arc. The platform is going to be extended to reliably support the huge body of premium B-segment SUV.

The new SUV receives the codename Blackbird. On the Alfa-Arc platform, it would be the first AMP models to stretch over 4,000mm. In the production form, the length of this SUV is expected to measure from 4.2 meters. On the powertrain front, Tata Blackbird might sport a 1.2-litre turbocharged petrol engine that is sourced from Tata Nexon and brought along with updates for higher power output. On the diesel version, the reworked 1.5-litre turbocharged diesel engine will most likely to appear under the hood. As far as we know, the AMP platform could also adopt electric powertrain, which indicates the high change of the electric version of the Tata Blackbird.

This vehicle might be scheduled to launch around 2021. The price bracket, theoretically, will range from Rs 9 – 14 lakh in order to fill the space between the Nexon and Harrier. After launch, the Tata Blackbird will lock horns with Maruti S-Cross and Hyundai Creta.

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