Tata Motors Uses ‘Vocal for Local’ Appeal to Promote Tiago

Tata Motors is one of the few Indian carmakers that are known across the globe. The brand is also known for producing the cheapest production car in India – Tata Nano. However, the manufacturer is now loved by the Indian audience for the safety that Tata cars offer. Also, the rising heat on the international border made Prime Minister Narendra Modi urge Indian buyers to support Indian manufacturers. He called this initiative as ‘Vocal For Local’. While this initiative would help the nation in standing stronger on the global level, Indian manufacturers will also be benefitted with it. And, Tata Motors is using to promote Tiago, which happens to be their smallest offering in India.

Tata Motors has also been promoting the Tiago under ‘Your Keys to Safety’ campaign. Under this initiative, the carmaker is offering the Tiago at an EMI of Rs. 4,999 only. Tiago is considered as a safe car, as it recently scored a 4-star crash test rating at Global-NCAP’s testbed. It comes with dual front airbags, ABS with EBD, front seat belt reminders, high-speed alerts, reverse parking sensors, and seat belts with pre-tensioners as standard fitment across the range.

Tiago is decently loaded in terms of features as well. It gets a fully-digital Instrument console, 7-inch infotainment screen with Android Auto and Apple CarPlay, keyless entry & go, steering mounted audio controls and more. Talking of the dimensions, the Tiago measures at 3,765 mm in length, 1,677 mm in width, and 1,535 mm in height. It boasts of a wheelbase of 2,400 mm. Being the smallest Tata car, it isn't short of space either. With all seats in place, it gets a boot volume of 242 litres.

Powering the Tiago is a 1.2L 3-pot naturally aspirated Revotorq engine. It is capable of putting out a peak power output of 86 PS and max. torque of 113 Nm. The transmission options available on the Tiago are a 5-speed MT and a 5-speed AMT. Earlier, it was also offered with a 1.05L diesel engine, which Tata Motors discontinued in the Tiago’s BS-6 innings. The Tiago starts at Rs. 4.60 lakh (Ex-showroom India), which makes it a direct rival to the Hyundai Grand i10, Maruti Celerio and the likes.