Tata Nexon Outsells Mahindra XUV300 and Ford EcoSport - Facelift Effect?

Tata Motors launched the Nexon facelift in January this year. With the facelift, the car got itself a new look on the outside, however, the interior of the car were kept as is. Alongside the introduction of the new facelift model, the manufacturer also offered huge discounts on the pre-facelift BS-4 car. In result, Tata Nexon has outperformed most other compact-SUVs that compete against it. Talking about the actual sales figure, Tata sold 3,894 units of the Nexon in February 2020, in comparison to 3,713 and 2,431 units of the Ford Ecosport and the Mahindra XUV300, respectively. On year on year basis, these numbers are, however, lesser than the 5,263 units of Nexon sold in February last year, but significantly higher than the 3,382 units sold in January 2020.

See Also - Tata Nexon Crashes Due To Multiple Tyre Bursts, All Passengers Safe.

Tata sold 3,894 units of the Nexon in February 2020, in comparison to 3,713 and 2,431 units of the Ford Ecosport and the Mahindra XUV300, respectively.

The introduction of Nexon facelift and heavy discounts offered on the Nexon can be credited for the higher sales figure of the car than its competition. That said, this isn't the first time that the sub-4-metre SUV from the homegrown carmaker has registered a higher sales figure than the Mahindra XUV300 and Ford Ecosport every month.

Helping the Nexon sell in higher number is also the fact that it is the first Indian manufactured car to score a 5-star Global NCAP crash test rating. Also, the Nexon offers spacious and feature-loaded cabin, which is one of the top-most priorities of an average Indian household while buying a family car. It gets quite an extensive features list, which includes a 7-inch touchscreen for the infotainment system with Android Auto and Apple CarPlay compatibility, electronic sunroof, cruise control, automatic climate control, steering mounted audio controls and automatic headlamps.

Also Read - Tata Nexon Crashes Due To Multiple Tyre Bursts, All Passengers Safe.

Nexon is the first Indian manufactured car to score a 5-star Global NCAP crash test rating.

In terms of design, the Nexon facelift gets a clam-shell like bonnet, sharper headlamps with LED DRLs, and a new 8-spoke design for the diamond-cut alloy wheels. The car now gets a revised glow-pattern for the LED tail lamps. The changes inside the cabin include a new all-digital infotainment cluster and steering wheel.

The prices for the Nexon starts from Rs. 6.95 lakh for the petrol variants of the car, while the diesel variant of the car starts at Rs. 8.45 lakh, making it an even more lucrative affair than the competition.