Tata Tiago Hits the Highest Monthly Sales in August 2018

by IndianAuto Team | 19/09/2018
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Tata has recently marked the 9,277 sales units of the Tata Tiago this month, in which top-spec XZ variant witnessed the robust demand.

Have been rolling from February 2016, the Tata Tiago was originally going to be named 'Zica'. However, afterwards, Tata decided to come out with another name as realising the name's similarity to the deadly Zika virus heavily featured in the news during that time.

The Tata Tiago orange color side look

The Tata Tiago has been rolling from February 2016

Over 2 years, Tata has sold over 175,000 units in the Indian market. At the end of August, the automaker has announced to mark the highest sales unit ever which is 9277 units within a month of August. Of all, the northern part such as Chandigarh Haryana, Tricity, Jammu & Kashmir, Himachal Pradesh and Punjab are the region contributing the highest volume of sales for the month. Among the variants, the top-end trim – XZ sees the highest-buying demand.

Tata tiago brown color side look

Tata has marked to roll over 175,000 units in the Indian market

Speaking about this mark, Mr S. N. Barman – Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit of Tata Motors said,

“The Tiago brand continues to go from strength to strength and last month’s numbers are a testament to that. These volumes can be attributed to the pre-festive season demand for the car. Since the launch in April 2016, we have sold over 1.7 lakh units and it is the only product in the hatchback segment which is still registering a strong growth despite being in its third year of production. We are confident that with the introduction of newer models such as the recently-launched Tiago NRG, the brand will continue to thrive in the foreseeable future.”

The Tiago is considered the first on in Tata production line to be underpinned by the IMPACT Design language. Being the best-selling models of Tata, the Tiago helped increase a 14 percent growth of the company in terms of the domestic sales in July regardless of the overall downturn in the Indian market.

Tata tiago brown color side look left to right

Tiago contributed to increasing a 14 percent of overall growth in terms of the domestic sales in July 

As for the car detail, Tiago offers 20 trims which priced between Rs 3.40 and 6.05 lakh. The car houses the power via an 85hp, 1.2-litre petrol engine and a 70hp, 1.0-litre diesel motor. The petrol mill is available with 5-speed manual and 5-speed AMT gearbox options. Meanwhile, the diesel is mated to a 5-speed manual transmission. 

With the goal to expand the production line, Tata recently launched a hatchback based on the Tiago which is the Tiago NRG. The car positioned the price at Rs 5.50 lakh and Rs 6.32 lakh for the diesel option. It will take on the like of the Maruti Suzuki Celerio X.

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