Top-selling Toyota Innova Crysta Suffers a Huge Drop in Popularity

by Jatin Chhibber | 09/04/2020
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Toyota Innova Crysta is losing its popularity among the buyers as the sales of the premium MPV dropped by 31% in the last fiscal

Toyota Innova Crysta is one of the most popular MPVs in India. It is priced between Rs 15.36 lakh to Rs 23.02 lakh (ex-showroom, Delhi). Moreover, the MPV is among the top-selling vehicles offered by its carmaker in the Indian market. Nevertheless, the car sales figures from FY20 show that the popularity of the Innova Crysta has dropped by a huge 31%. The carmaker sold 77,924 units of the MPV in FY19, but its sales dropped to 53,686 units in the last financial year. This huge dip in sales is quite surprising because the premium MPV doesn’t have any direct competitor in its segment.

Top-selling Toyota Innova Crysta Suffers a Huge Drop in Popularity

The carmaker sold 77,924 units of the MPV in FY18-19, but its sales dropped to 53,686 units in the last financial year

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The nearest rivals of Toyota Innova Crysta are Mahindra Marazzo and Kia Carnival. Mahindra has priced its MPV between Rs 9.99 lakh to Rs 14.76 lakh, while the Kia Carnival costs Rs 24.95 lakh to Rs 33.95 lakh. This simply shows that Innova Crysta has no direct rival. Moreover, the demand for Mahindra Marazzo is quite low among the buyers, and the Carnival MPV has recently been launched on our shores by its Korean carmaker. Therefore, in no way any of these vehicles are affecting the sales of Toyota Innova Crysta. One of the reasons behind this huge drop in the popularity of the MPV, however, is the prolonged slowdown of sales. 

Top-selling Toyota Innova Crysta Suffers a Huge Drop in Popularity

The new BS6 compliant model is now being offered with an updated 2.4-litre diesel and 2.7-litre petrol engines

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This drop in sales has affected almost every car model in the country, and the Toyota Innova Crysta is no exception. Moreover, the situation has got worse due to the nation-wide lockdown. Earlier this year, in January, the carmaker launched the BS6-compliant version of its popular MPV. WIth this, prices of the petrol variants got increased by Rs 23,000, while those for the diesel variants shot up by Rs 1.12 lakh. The MPV is no longer offered with the 2.8-litre diesel automatic variant. However, the BS6 compliant model is now being offered with an updated 2.4-litre diesel with an optional automatic transmission and 2.7-litre petrol engine.

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