The Tata Nexon, which has been celebrated as the first home-grown car to score a 5-star rating from Global NCAP safety norms, has received a new TVC, thereby marking the first step into a new marketing campaign.
A couple of month since the Tata Nexon became the first-ever made-in-India vehicle to achieved maximum points from the Global NCAP rating, Tata Motors has just kicked off a new marketing campaign for the highly acclaimed Nexon in the Indian market. With the motto: “Tata Nexon, India’s Safest Car”, the largest home-grown carmaker has come up with the first TVC to celebrate the Nexon's high Global NCAP score.
The already-launched TVC embarks on the Tata's extensive marketing campaign in India
In the past, the Nexon was awarded 4-star rating from the G-NCAP for its quite impressive safety magnitude. With an aim to maximize the best quality, Tata had conducted a major overhaul into the Nexon’s body shell and features which helps it successfully reach the superlative results in the recent test.
Tata has made great triumph with the Tata Nexon in both the domestic and international markets
According to the G-NCAP’s test result, the all-new Tata Nexon scored overall 16.06/17 points in the crash. Apart from the 5-star rating for adult occupant protection, the Nexon got 3-stars for child safety rating as well along with managing to pass the UN95 requirements in the side impact test. The body structure, platform performed strong rigidity while a plethora of safety kits were marked safe. The noticeable safety features incorporated in the car includes Seat Belt Reminder, full-channel Anti-lock Braking System, dual front airbags and more.
The sub-4-metre SUV did an excellent job during the Global NCAP crash tests
Marked as a vehicle of popularity in the Indian market, the Tata Nexon undercuts the Ford Ecosport to incline to the second best-selling SUV in the country. The sub-four-metre SUV deprives the power output of two powertrain options comprising a 1.2-litre turbo 3-cylinder petrol engine making 108 bhp of max power and 170 Nm of peak torque and a 1.5-litre 4-cylinder turbo diesel motor good for 108 bhp and 260 Nm torque figures. Both two engines come married to a 6-speed manual and 6-speed automatic AMT transmission, which is the uniqueness of the Tata Nexon over other rivals in the market.
The car provides not only the highest level of safety but the best driving performance on the roads
Besides a handful of features inside the cabin, the Tata Nexon offers 3 different driving modes: Eco, City and Sport, allowing the best-in-class fuel economy. A floating infotainment screen with Apple CarPlay and Android Auto compatibility is presented on the Nexon’s dash. The best-in-segment 9-speaker Harman audio system is another culmination of the Nexon’s interior. With the price starting at Rs 6.23 Lakh to Rs 10.66 Lakh (ex-showroom), the Nexon takes on the likes of Ford Ecosport, Maruti Suzuki Vitara Brezza and the forthcoming Mahindra XUV300. A high-performance JTP compact SUV is also expected to come later this year.