Volkswagen Establishes Its New ‘Pop-Up’ And ‘City’ Showrooms In India

Volkswagen India has introduced its ‘Fit for the future’ initiative in India to improve its touch points in the country. Under the plan, 30 new ‘Pop-up’ and ‘City’ showrooms will be established across the key cities in India in the coming time.

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Targeted at the fast emerging markets and cities in India, the ‘Pop-up’ showrooms will offer the same premium experience as that of the company’s showrooms in major cities. The first ‘Pop-up’ showroom of Volkswagen is located at Tumkur, Karnataka.

The 'Pop-Up' showroom is targeted at the emerging markets in India.

On the other hand, being a derivative of the ‘Pop-up’ showrooms but targeted at larger cities with the young customers, the ‘City’ showrooms will follow environmentally-friendly and paperless procedures. Particularly, all the customers’ questions will be smoothly addressed using digital technologies. The first ‘City' store of Volkswagen has been established in Bengaluru, Karnataka.

In the meanwhile, the 'City' showroom will provide a premium experience to the young and energetic customers in urban areas.

That said, these new showrooms will not offer aftersales services. Therefore, even if the vehicles are purchased from these car stores, aftersales services will still be conducted at the nearest workshops of the traditional fully-equipped dealerships in India. Both the ‘Pop-up’ and City showrooms are now in full operation and are ready to offer the customers a premium experience. Currently, Volkswagen has a total number of 119 showrooms and 113 workshops in 100 cities in the country. As regards Volkswagen portfolio in India, the company is currently having the Tiguan, the Passat, the Vento, the Ameo and the Polo.

Also read - Volkswagen Ameo, Polo, Vento Black & White Special Edition To Launch In India

Commenting on the event, Director of Volkswagen Passenger Cars, Mr Steffen Knapp stated,

“Our business environment is changing at a breathtaking pace in view of new technologies and enhanced customer expectations. Our customers today value innovation and in turn expect a prompt and hassle-free experience with Volkswagen. In lieu of that, Volkswagen has been working relentlessly towards being ‘Fit for the Future’ within which we’ve inaugurated our first Pop-up and City store in Karnataka.”

 Mr Steffen Knapp, Director of Volkswagen Passenger Cars are very excited about the inauguration of the two showrooms.

Expressing his thoughts on the partnership with Volkswagen India in Bengaluru, Managing Director of PPS Motors Pvt. Ltd., Mr Rajiv Sanghvi said,

“To enhance the customer purchase experience in today’s digital age, we are driven to deliver this world-class showroom that combines traditional and digital tools to offer a seamless sales experience to our customers.”

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