The 2019 Lok Sabha elections are going on India right now; numerous Indian citizens are implementing their rights to vote and contribute to India's national development. However, many Indians who live in remote areas have no accessibility to voting booths. Jeep India has taken an initiative using the new Compass SUVs to carry residents who live in remote villages to the polling booths, ferrying them safely to and back.
An official video has been released by Jeep India and it features footage of a rural area where the residents have no way to reach the voting booths due to the barriers created by the high mountains and the high terrains. The polling booths are 10-12 km far away from their living quarters and there is no means of transport which can help them get to the booths.
Jeep Compass SUVs take villagers to the polling booths.
The villagers express their excitement at having a chance to vote and contribute to the country's development. Fortunately enough, a group of four Jeep Compass SUVs reaches the village and carries the people to the voting booths. According to the information available, the SUVs have to travel over 800 kms and eight hours through many rough terrains in order to get there. All of the villagers show their happiness and have a wide smile on their face when being carried to the booths in order to exercise their right to vote for the first time ever in their life. This was something which they could not have imagined about, even in their dreams. Jeep India has not revealed the specific villages which receive this special help and the number of the Compass SUVs used in this meaningful campaign.
All of the villagers are very happy when they have a chance to vote.
Commenting on the initiative, CMO & Head of PR, FCA India, Rahul Pansare, stated,
“Brand Jeep is about taking on tough challenges. What could be a better opportunity to showcase what Jeep can do than the biggest election in the world?”
Leo Burnett, MD – India & Chief Creative Officer – South Asia, Leo Burnett, Rajdeepak Das, said,
“This is such a powerful idea and a perfect reflection of Leo Burnett’s HumanKind philosophy that puts people at the centre of all our work. What better way to showcase Jeep’s capability than giving Indians who have never voted a voice? We have been living with this idea for over a year now, and it’s satisfying to see it executed.”
The Compass SUV is the most reasonably priced vehicle from the American auto manufacturer and is also the best-selling model from the FCA Group in India. The Jeep Compass competes against the Hyundai Tucson and is priced at the same level as the Tata Harrier and the Mahindra XUV500 in the Indian auto market. The Trailhawk variant of the Jeep Compass is also being developed to come with a diesel engine option which is mated to an AT gearbox.