New Tata Sierra EV - Who All Will Buy It

Tata Motors took everyone by surprise with the unveiling of the Sierra EV Concept at the 2020 Auto Expo. Originally the Sierra was designed as a lifestyle vehicle. It was ahead of its time when it was launched for the first time in 1991. With boxy-looks, well-loaded interior, and an all-glass roof above the rear seats, Sierra was way more than what people desired in 1991. To look the part, Sierra EV Concept has borrowed certain elements from the original Sierra.

However, there’s still some time for the Sierra EV to reach the showroom floors from the Concept form. Also, it is expected to carry a sticker price of around Rs. 20 lakh. But who all will buy this fancy all-electric SUV? We tell you. There are 5 different types of buyers in the market, who would buy one when it is launched.

1. Owners of original Sierra

Folks who bought the Sierra in the 90s would be the first of the lot who would want to get the new one home. The older car was considered a status symbol. It wasn’t a cheap car to own back in those days. Therefore, the price of the electrified Sierra would not be much of an issue for the old Sierra owners. We are sure they would’ve got even richer by now. At least, that is how inflation works. Thus we believe, the owners of the original Sierra would be eyeing the new one to recollect the memories from their past ownership experience.

2. Need an interesting EV

Electricity has stiff intentions to take over the fossil fuels to power the cars of the future. The customers are also ready to accept the transition. However, there are not many options in the market currently and the EV ecosystem is still in its nascent stage. But, the Sierra EV will open up a new space for the EV buyers. It will serve as a premium offering from the brand over the Nexon EV. Also, the EVs sold in the Indian market are not interesting either. The Sierra would be able to fill in that void with its futuristic looks coupled with a rugged appeal. It can be said that Sierra EV will be drooled over by the techies who are young at heart and care about the environment.

3. Performance-focused Souls

Electric vehicles are known for the instant torque they deliver. Unlike the petrol or diesel engine, they don’t need to spin at higher RPMs to deliver peak torque output. Instead, the twisting force is available right at the prod to the accelerator pedal. So those who would be exploring the market for a fast-accelerating SUV, the Sierra EV would be a perfect fit for them. In case you wish to compare it with Hyundai’s Kona, the Sierra EV will don the typical SUV proportions in comparison to the smaller Kona.

4. Style-savvy Folks

Cars need to look good, from outside and as well from the inside. The concept version of Sierra EV does stand apart. Designed on the baselines of Impact 2.0 design philosophy it features a futuristic front end and a neat & clean rear end. On the sides, it gets a distinctive 3-door configuration, where the rear one slides backwards to increase the rear-seat accessibility. Also, the signature wraparound glass roof, which is a direct inspiration from the original Sierra make it all the more sumptuous. These design elements together make the Sierra look stylish from every angle. Hence, it will be fancied by the consumers who are in dire need of a stylish SUV at an affordable price.

5. Adventurous Blokes

Tata Motors showcased the Sierra EV Concept as a lifestyle vehicle. The brand claimed it has been designed while keeping the adventure-loving crowd in mind. With a high-set bonnet, cladding all-around, massive ground clearance, and beefier tyres, the Sierra EV looks ready for an adventure. With an electric powertrain, it will certainly have its limitations, but the car would be a capable set of wheels in loose terrain. It might not be a perfect car to go rock crawling, but traversing the less beaten path would not be an issue. Thus, the new Tata Sierra would be a perfect fit for the gallivanters looking out for an electric SUV with decent soft-road credentials.