Nissan has just launched its new Magnite with an aggressive pricing strategy which is bound to catch attention. To check how it fares against one of its rivals, read on.
Nissan’s new Magnite was launched today with an introductory starting price of Rs 4.99 lakh, making it the most affordable subcompact SUV in the market. Nissan intends to use the Magnite as the vehicle that restarts their fortunes in the country, after a string of hits and misses. It enters a fiercely competitive segment that has the likes of the Kia Sonet, Hyundai Venue, and the Maruti Vitara Brezza. The Magnite aims to undercut its rivals with very aggressive pricing while also maintaining the drive and quality standards of the segment.
The Rs 4.99 lakh pricing is only introductory for the Nissan Magnite, valid till the end of this year. But even with the revised pricing of Rs 5.54 lakh, it still will be the cheapest vehicle in the segment. Compared to one of its main rivals, the Maruti Vitara Brezza, whose pricing starts at Rs 7.34 lakh, there’s a whopping Rs 2 lakh price difference between the base variants of the two vehicles. This trend continues throughout the range where the top XV Premium variant trim of the Magnite is still cheaper at Rs 9.35 lakh than the Brezza’s mid-range VXI trim priced at Rs 9.75 lakh. All prices are ex-showroom, respectively.
Even though the Nissan Magnite may be priced cheaper than its rivals, it still comes packed with features like a multi-functional steering wheel, an 8-inch touchscreen infotainment system with in-built Apple Carplay and Android Auto for the centre-console, a 7-inch TFT instrument console, and around view monitor display on the screen. It also gets a push-button start/stop system, power windows, automatic AC, rear AC vents, cruise control, etc. Nissan is also offering an optional Tech Pack on the top models with even more creature comforts like a wireless charger, high-end speakers from JBL, an air purifier, ambient mood lighting, and puddle lamps.
The Nissan Magnite can be specced with a 1-litre 3 cylinder N/A petrol which makes 81 PS/96 Nm of peak power and torque figures which is mated to a 5-speed manual transmission. You can also go for the 1-litre 3-pot turbo-petrol makes figures of 100 PS/160 Nm with the 5-speed manual and 100 PS/ 152Nm when paired to the CVT auto.