Rolls Royce Cuts Car Production, Launches World’s Most Exclusive Honey

Rolls Royce is known for making some of the most luxurious cars on the planet. Their recent introduction to the market is their first-ever SUV – Cullinan. However, now the carmaker has reduced the production of vehicles due to the unfavourable problem that has gripped the entire world. But, on the other hand, the manufacturer has started selling honey and is claiming it to be the most exclusive honey in the world. You might think “why is Rolls Royce selling honey?” The answer to this question is that the brand is taking care of the community and the environment.

Rolls Royce is claiming its honey to be the most exclusive honey ever.

Yes, it is quite a surprise that when every other carmaker is donating and producing masks, ventilators, sanitizers, and more, Rolls Royce is harvesting Honey. The reason for their action is quite interesting. The brand had set up a Bee Apiary at Goodwood in 2017 with 6 beehives. Now, when the car production reduced drastically, the brand is claiming that their taskforce of 250,000 bees is collectively working to set new records of production of honey.

The brand set up the Goodwood Apiary as a part of its efforts to save the bee population in Britain as bees are the carriers for pollen seeds and thus help the flowers bloom. And, in return, it helps the floriculture or the floral industry. Talking of the six apiaries set up at the Goodwood facility, they are named as Spirit of Ecstasy, Ghost, Phantom, Wraith, Dawn, and Cullinan.

An aerial view of the Goodwood Apiary.

We believe that it is indeed a good move from the brand. Also, it will influence a lot of other budding agriculturists to set up apiaries in their field. However, one should understand, the Rolls Royce honey doesn't come cheap by any means. The reasons are many, as the exclusivity comes from the brand’s legacy and lineage, or it could be the flavour as well. But, if you get your hands on a jar, consider yourself as one lucky soul.