Tata Motors To Start ‘Discover The Harrier’ Programme

Receiving too much response to the Harrier and realizing the customers’ strong desire to see and experience this long-awaited SUV by themselves, Tata is organizing the ‘Discover the Harrier’ Programme at the CyberHub, Gurgaon from 17 to 19 December 2018. This program will offer the current and potential customers a marvellous opportunity to experience the Tata Harrier in the real production model.

Commenting on the event, Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors - Mr SN. Barman stated,

“We have been overwhelmed with the customer response on the Harrier. With the rising excitement and increasing demand from all to see what this SUV looks and feels like, we are excited to commence this exclusive preview program for our existing and prospective customers. The program, planned across 11 cities in India, will provide all the visitors with a first-hand experience of Tata Harrier - The New Benchmark of SUVs.”

The program will start with a special preview show from 9 am to 11 am in which only customers who have already booked the SUV in advance can participate. Following this will be a preview programme for all the other attendants.

All the visitors to the event will be offered the chance to experience the Tata Harrier by themselves

After being held in Gurgaon, the event will take place in 10 others cities, i.e. Delhi, Lucknow. Chandigarh, Pune, Mumbai, Ahmedabad, Hyderabad. Bangalore, Kochi and Chennai until 9 pm on a pre-scheduled date. Thanks to this event; all participants will have a golden opportunity to experience the production model of the Harrier SUV and pre-book the vehicle even before its launch in early 2019.

Debuted as the H5X concept SUV at the Auto Expo 2018, this SUV took the auto community aback by being the first car to be developed in accordance with Tata’s ‘IMPACT Design 2.0’ styling philosophy. This 5-seater compact SUV is also manufactured on the new-gen ‘Optimal Modular Efficient Global Advanced’ (OMEGA) architecture, which is developed by Tata along with Jaguar Land Rover.

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