Toyota India Introduces New 'Eco Car Wash' Concept at 100+ dealership

This eco initiative essentially supports to maximize the reduction of water utilization to an extent of 95 percent for every single car cleaned. 

Toyota India has introduced an environmentally friendly concept of 'Eco Car Wash' service across its dealerships in the country. This eco-service can contribute significantly to maximize the reduction of water utilization to an extent of 95 percent for every single car cleaned at Toyota’s service outlets. 

Toyota India has introduced an environmentally friendly concept of 'Eco Car Wash' service

Toyota was the first automaker in India to bring the Eco Car Wash in 2014. Since then, 100 plus dealerships have adopted this eco concept of the car wash to offer best-in-town vehicle servicing experience.

Commenting on the eco-concept service at dealerships, Mr.N Raja, Deputy Managing Director – Toyota Kirloskar Motor, said

“At TKM, eco-initiatives have always been the top priority. In progression with India’s ‘National Water Mission’, we have been steadily implementing desirable measures towards conservation of water, taking the local operational needs into account. We, at Toyota, have adopted varied methodologies to effectively minimize the water consumption and usage of recycled water in our manufacturing operations, while ensuring lower impact on groundwater levels.”

Thanks to this waterless car wash service, Toyota contributes to about 253 million litres of water savings yearly with 100 percent car cleanliness. 

ECO wash is a unique concept which gives a fine finish with zero water usage, by cleaning the vehicle with eco-friendly products without affecting the environment and preserving the most valuable natural resource which is the water. The ECO wash products use the water-based formulation which is designed to effectively clean dirt & grime from vehicle painted surface without damaging the surface. 

A sample of the eco-car-wash service

Compared to the conventional water wash, this new eco product provides the customers with the perfect cleaning at no extra cost and no extra time.

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