The Indian EV segment is still in an early stage of development; as a result, the segment is not so competitive. Only four auto manufacturers offer EVs now and not all of them exist in the same segment, which puts Tata at an advantageous position. In the Indian auto market, the home-grown automaker also offers the Tigor EV, which is available with a travel range of 312 kilometres per charge. As many customers are concerned about the driving range, the Tata Nexon EV, which is offered as a personal mobility option with a driving range of 312 kilometres, gives the customers a peace of mind.
The Tata Nexon EV has reached the 1,000-unit milestone.
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The Delhi EV Policy outline, which has been recently announced, will help guide EV adaptation in Delhi-NCR and includes a wide range of benefits for EV customers. President of Passenger Vehicle Business for Tata Motors Ltd. stated,
“Acceptance of EVs is accelerating fast, and we are seeing growing interest in it from all parts of the country. The rollout of the 1000th Nexon EV in a short time span, despite the challenges of Covid-19, reflects the rising interest of personal segment buyers in EVs. Tata Motors will continue to innovate and develop comprehensive sustainable mobility solutions meeting global standards. EVs are the future and as the industry leader, we are committed to make them desirable and a mainstream choice for the customers
With a view to expanding its reach. Tata Motors has introduced the Tata EV Subscription scheme. The subscription plan starts at INR 41,900 for a 3-year fixed plan. Customers have the 18, 24 and 36-month tenure options. Subscription fee includes roadside assistance, end-to-end maintenance and comprehensive insurance cover.
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Currently, the service is available in Bengaluru, Hyderabad, Pune and Mumbai in collaboration with Orix Auto Infrastructure. Subscription rate is INR 47,900 for a 1.5-year leasing period and INR 44,900 a 24-month period. Thanks to the subscription plan, it is now easy for customers to possess an EV. Tata uniEVerse e-mobility ecosystem makes efforts to improve Group company strengths to enhance the EV environment. Customers can access e-mobility solutions which include charging stations, easy finance options and retail experiences.