BMW Launches Facility NEXT Concept Dealership in Chandigarh

Recently, BMW India has launched a dealership in Chandigarh, called “BMW Facility NEXT Concept”. Interestingly, for the first time, BMW has had a dealership which sells BMW cars, Mini models along with BMW bikes from one single showroom. 

For the first time, BMW has had a dealership which sells BMW cars, Mini models along with BMW bikes from one single showroom

In particular, BMW Facility NEXT Concept can showcase up to 7 BMW models along with 4 BMW Premium Selection cars. The showroom also has showcased 3 MINI cars and range of Mini lifestyle and accessories. Additionally, there is also room for 12 BMW Motorrad bikes to be displayed along with the brand’s merchandise and accessories. 

The showroom also has showcased 3 MINI cars and range of Mini lifestyle and accessories

It also displays the brand’s merchandise and accessories

Located at 125 Industrial Area, Phase 1, Chandigarh, this showroom is spread over 50,500 square feet. The showroom not only has displayed and sold the BMW Group vehicles but also showcased the aftersales facilities like service and spare parts. There are dedicated service bays for BMW and Mini cars along with BMW Motorrad bikes. 

BMW Motorrad bikes are also showcased

Speaking about the new integrated facility, Vikram Pawah, chairman, BMW Group India, said

“The BMW Facility NEXT Concept is our view of how retail will shape and play a crucial role in the brand’s interaction with the customers. With this concept, we have integrated all three brands - BMW, Mini and BMW Motorrad under one roof, providing a full spectrum of our products and services. We are delighted to bring the first BMW Facility NEXT Concept showroom in the country to Chandigarh. This is an important market for us and we have experienced a strong pull for all three brands - BMW, Mini and BMW Motorrad here.”

BMW India expects to launch more such showrooms across India in coming days. 

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