Tata Expects Automatic Version of Harrier To Account For 50% of Total Sales
by IndianAuto Team |
Tata Motors will introduce the automatic transmission and a panoramic to the new 2020 Harrier with a view to compensating for the lost opportunities.
Launched in January 2019, the Tata Harrier was one of the most important launches of the domestic automaker for the Indian market. Nevertheless, in comparison with its rivals, the Tata SUV lacked some key features at launch. The first one is a diesel-automatic version and thesecond is an electric sunroof. Coming with just one oil burner and an MT unit, the sales numbers of Tata Harrier were pretty ordinary and way below the expectactions of the manufacturer. Now, however, the company has finally made ammends and has introduced and updated version of its SUV in a bid to find more takers.
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The company has finally decided to make up for the lost opportunities with the introduction of the 6-speed AT unit and the widest-in-the-segment panoramic sunroof on the new Tata Harrier. Vivek Srivatsa, Marketing Head, Tata Motors has stated-
“As a company, 25 percent of all cars we sell are automatics. The convenience offered by an automatic is finding an increasing number of takers, and we expect over 50 percent of all Harrier sales to come from this new diesel-automatic version.”
Since mid-size SUV customers usually look for a vehicle with an automatic option and an electric sunroof, Tata Motors hopes that the new Harrier will help the company to cover a big share of the market. The auto manufacturer is also offering an automatic option to the mid-spec trims besides the top-spec ones.
The panoramic sunroof is another important addition to the Tata Harrier. According to Srivatsa, this has become a desirable feature for mid-size SUVs these days and a high-quality sunroof would help prevent some safety problems, leakages, etc. He also reveals that Tata has also decided not to offer the 140 HP 2.0-litre Kryotec oil burner on the entry-level variant since the company has an intention of providing a premium package even at a lower price.
Tata Motors has recently added an automatic gearbox and a panoramic sunroof to the Harrier.
These additions are expected to help the Tata Harrier attain a higher sales number and make it to the upper half of the Indian mid-size SUV sales chart.