Another Style Update For Mahindra Roxor Is In Pipeline

The production of the original Mahindra Roxor has been halted. Due to continuous trouble by IP infringement issued since its launch, the off-roader is becoming an unpleasant dream for Mahindra & Mahindra and Mahindra Automotive North America now. The Roxor first debuted back in March 2018 as a Side x Side Powersports segment car for sale in America and Canada. Almost ever since the debut, Mahindra and Mahindra have been trying to answer the questions about Roxor being a Jeep Wrangler rip-off by saying that they have a license of the Willys design.

Mahindra launched the Roxor back in 2018

FCA filed a lawsuit against M&M and MANA back in August 2018 and the U.S International Trade Commission commenced investigating the matter in September 2018. This month, the Trade U.S International Trade Commission has come to its final verdict. It says that Mahindra & Mahindra and Mahindra Automotive North America are guilty of violating section 337 of the Tariff Act of 1930. It also says that the suitable solution is a Limited Exclusion Order preventing the sale of Mahindra Roxor, and Cease and Desist Orders against M&M and MANA. 

Here’s the response of Mahindra & Mahindra on the USITC’s final verdict: The Company and Mahindra Automotive North America, a subsidiary of the Company ("MANA") remain resolute in its position that the ROXOR does not dilute or violate Jeep’s trade dress. MANA is, therefore, considering its options with respect to a further review and appeal of the ITC Determination both during the Presidential review phase of the ITC decision and at the Federal Circuit Court of Appeals."

The Mahindra Roxor was in production between 2018 to 2019 and is no longer manufactured by the automaker. Recently, in a press statement M&M says “Further design changes are in the works as part of the normal design cycle.”

The off-roader is powered by a 2.5-litre oil burner

Roxor recently received its facelift in January this year and should receive the next update in the coming months. The Mahindra Roxor is powered by a 2.5-litre diesel engine, which churns out 62bhp of power and 135 Nm of twisting force.  The oil-burner comes coupled to a 5-speed MT connected to a low-range transfer case.