Ford has launched the Freestyle and Aspire at lower prices than the BS-4 compliant cars, but misses out certain features and some fuel efficiency.
Ford has launched the BS6 version of its Figo series of cars, which include Figo, Aspire, and Freestyle. The cars continue to retain the outgoing engine options – a 1.2L 3-cylinder naturally aspirated petrol motor and a 1.5L 4-cylinder turbocharged diesel engine, albeit, in compliance with the stricter emission norms.
Ford has launched the BS-6 compliant Freestyle and Aspire at reduced prices than their BS-4 counterparts.
Ford has rolled out the BS6 updates for the Figo with a price hike, but the Aspire and Freestyle are launched at prices lower than their BS4 counterpart. Talking of the price of the petrol-powered base-variant of Aspire, it will be retailed at the same price as the BS-4 car at Rs. 5.99 lakhs. The Trend variant of the car is, however, dearer by Rs. 4,000 now, while the Titanium and Titanium+ variants see a price reduction of Rs. 28,000 and Rs. 18,000 respectively. The prices of diesel variants of the Aspire also follow the same suite. The base variant is discontinued for private owners and only cab aggregators will be able to buy one at Rs. 7.07 lakhs, which is Rs. 8,000 more than the price of its BS4 counterpart. The Trend variant, however, has a reduced price tag of Rs.12,000, while the Titanium is now cheaper by Rs.18,000 and the Titanium+ by Rs. 8000.
The Freestyle is also launched at prices which are lesser than the prices it was sold for in its BS-4 avatar. Talking about the petrol variants of the Freestyle, the base Ambiente trim is now dearer by Rs. 2,000. Ford has now introduced a Trend variant of the car at Rs. 6.44 lakhs and has discontinued the Trend+ variant. The Titanium and Titanium+ variants are still on sale and they both are now cheaper by Rs. 23,000. The story is not similar with the diesel variants of the car, the Ambiente and Trend+ variant is now discontinued but there’s a new Trend variant on offer at Rs. 7.34 lakhs. The higher-spec Titanium and Titanium+ variants with a price reduction of Rs. 7,000 and Rs. 17,000, respectively.
In order to roll out the BS6 products at a lower-than-before price point, the company has missed out on quite a few features from the car such as rear defogger and SYNC-3 based music system. Instead, the car will now come with Ford Pass, which happens to the manufacturer's own connectivity tech.
The Aspire and Freestyle continue with the same alloy wheels as before, while the Figo now gets new design for15-inch alloy wheels.
Reducing a few essential features in order to keep the costs in check is something that even other manufacturers should learn from. However, it remains to be seen if doing away with highly likeable features such as support for Android Auto and Apple CarPlay, will work in favour of these vehicles.