Ford Bronco and Family To Get Exclusive Showrooms

As the Ford Bronco nameplate makes a popular return, some Ford dealers are banking on its popularity by already planning to add a dedicated showroom for the Bronco, the Bronco Sport, and future additions to the Bronco family. Ford’s SUV was launched last year to a very positive response, with reservations for the First Edition running out within hours.

Ford itself didn’t come up with the idea of a dedicated Bronco showroom though, originating from the dealers instead, with the automaker creating rendering for the standalone stores you can see in the picture above. Ford is also rewarding dealers who will open their Bronco showrooms by slightly increasing their Bronco allocations. With that, Ford is expecting 100 dealers to build their respective Bronco showrooms that will be either connected to the original Ford showroom or near the vicinity. These standalone stores are to branded with the Bucking Horse logo as well.

Demand for the Bronco and Bronco Sport has been surprising, to say the least, even though it has not arrived in showrooms yet. Ford said Bronco reservations are converting to a 65% sale ratio. On the other hand, the Bronco Sport has already sold 23,356 units during the first quarter of 2021 itself. It will be interesting to see if Ford can keep up with the demand, considering the global chip supply crisis that led the manufacturer to cancel its normal production holiday during the summer. That said, Bronco deliveries are slated to start by June.

The Ford Bronco is available with two powertrain options, a 2.7-litre turbo-petrol or a 2.3-litre turbo-petrol. The former makes 315 PS and 543 Nm of peak power and torque. The smaller engine churns out max power and torque of 275 PS and 420 Nm, respectively. Transmission options include a 10-speed automatic or a 7-speed manual that is exclusive with the 2.3-litre petrol.

The Bronco comes with two all-wheel-drive options, a 4x4 with part-time engagement or the advanced 4x4 with automatic on-demand engagement. The 4×4 drive system with part-time selectable engagement features three special drive modes plus a Neutral drive mode. The drive modes help you navigate different surfaces such as deep sand, steep inclines, or other terrains. When in the Neutral position, the Bronco can be flat towed.  The advanced 4×4 drive system adds an automatic mode that can select between 2H and 4H drive modes as needed. The 4H drive mode sends continuously varied power to the front wheels to optimize performance. Basically, this system can take care of the heavy lifting when it comes to difficult terrain.