Ford Figo AT Launched in India, Prices Start at Rs 7.75 Lakh

Reinforcing its commitment to customers, Ford India today introduced two automatic variants of its flagship hatchback Figo. Available in Titanium and Titanium+ trims, at an introductory price of Rs 7.75 Lakh & Rs 8.20 Lakh respectively, the new Ford Figo AT offers segment-best 6-speed, torque converter automatic transmission that is paired to a BS6-compliant 3-cylinder 1.2L petrol engine.

Speaking at the launch, Vinay Raina, executive director for Marketing, Sales & Service at Ford India, said:

Ford is committed to serving customers in India and is proud to introduce world-class automatic technology for customers in the mass-market segment. With a proven legacy of outstanding performance, unmatched safety, superior technology and segment-best connectivity, we are confident that the new Figo AT will be an automatic choice for several new buyers who don’t believe in look-alike automatics like AMT.

The Ford Figo AT offers a perfect combination of performance, refinement and drivability with the new Sport Mode and SelectShift features on the 6-speed automatic transmission. In Sport Mode, the transmission will select the optimum gear with shifts happening faster for more responsive driving delivering the best performance. While the SelectShift feature will enable the driver to change gears manually using a toggle switch on the gearshift lever.

Available in 5 exciting colours of Diamond White, Ruby Red, Moondust Silver, Smoke Grey and White Gold, the new Ford Figo will also be the only automatic hatchback to offer a globally renowned mobility and connectivity solution FordPassTM at no additional cost. Ford Figo AT owners will perform several vehicle operations -- like starting, stopping, locking or unlocking a vehicle–remotely, via the FordPassTM app.