Lamborghini Celebrates Production of 10,000 Units of Urus

by Mohammed Burman | 22/07/2020
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Two years after its launch in the global auto market, the Lamborghini Urus, the second SUV produced by the well-known Italian supercar maker, has reached an important milestone of production of 10,000 units

Two years afte its debut, the Lamborghini Urus has crossed the production milestone of 10,000 units. The 10,000th Lamborghini Urus bears chassis number 10,000 and is built for the Russian auto market. It comes in a Nero Noctis Matt (black) paint scheme with a carbon fibre package and a dual-tone black-and-orange Ad Personam interior. The interior features a carbon fibre trim.

automobili lamborghini 10000th urus

Automobili Lamborghini has celebrated the production of the 10,000th Urus.


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With a view to providing more colour options for the customers, earlier in June, Lamborghini introduced a new colour palette to its Super SUV. This SUV is called the Urus Pearl Capsure, which features a two-tone exterior appearance by offering ultra-bright pearlescent shades with four-layer paint and is harmonious with Lamborghini’s colour tradition: Verde Mantis (green), Arancio Borealis (orange) and Giallo Inti (yellow), combined with polished black roof, spoiler and rear diffuser. Noteworthily, the Urus Pearl Capsule is an optional extra for Model Year 2021 and is offered with a wide array of new features and colour options.

Since its launch in December 2017, the Lamborghini Urus has contributed a great deal to the entire sales number of the Italian automaker. The debut of the Super SUV coincided with the expansion of company’s headquarters’ area from 80,000 to 160,000 square metre. Also, last year, which was the first full year of SSUV's presence in the market, the company registered a sale of 4,962 units of the Urus.

lamborghini urus front three quarters

The Lamborghini Urus has contributed a great deal to the sales number of the Italian automaker.


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Manifattura Lamborghini, the assembly line that is completely dedicated to the production of the Urus, is based on the automaker's Factory 4.0 model; therefore, it corporates new production technologies to assist the workers in the production process. A new production benchmark according to maximum personalization, flexibility and modularity has also been established by this assembly line. In 2019, a paint shop which is also completely dedicated to the Urus production was established. Like the above assembly line, this new paint shop adopts the Factory 4.0 model of Lamborghini with advanced technologies like AI. In India, the Urus is the most successful model in the Italian auto manufacturer’s portfolio in the country and is priced at INR 3 crore (ex-showroom).  

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